Visual Merchandising Manager

The LEGO Group; München; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading global toy manufacturer is seeking a Visual Merchandising Manager to drive the strategy and innovation for their EUC region. This role involves overseeing the Visual Merchandising budget, managing annual activation plans based on consumer insights, and collaborating with external agencies to ensure high-quality brand executions. The ideal candidate should have over 5 years of experience in Trade Marketing or Visual Merchandising and a proven track record of driving innovative projects. A great opportunity to work in a dynamic environment that values creativity.

Leistungen

Family Care Leave

Life and disability insurance

Wellbeing resources

Generous colleague discount

Bonus scheme

Hybrid work policy

Qualifikationen

• 5+ years experience in Visual Merchandising, Trade Marketing or Brand Marketing.
• Proven track record in designing and executing innovative projects.
• Strong strategic thinking and ability to influence others.

Aufgaben

• Lead Visual Merchandising strategy for the EUC region.
• Manage the Visual Merchandising budget and annual activation plans.
• Collaborate with external partners for high-quality executions.

Kenntnisse

Visual Merchandising

Trade Marketing

Brand Marketing

Sales experience

Analytical skills

Relationship building

English C1/C2

German C1/C2

Tools

MS Office

Jobbeschreibung

Job Description

Unleash your project management skills and make a difference in Visual Merchandising! Join our Trade Marketing Team EUC for an exciting opportunity.

Trade Marketing ensures industry leading POS presence – online and offline. The Visual Merchandising Manager takes ownership for best in class LEGO brand experiences merging physical and digital elements at and beyond established retail partners across the D-A-CH area.

Core Responsibilities

• Trade Marketing responsible for the EUC Visual Merchandising future direction.
• Driver of Visual Merchandising innovation agenda creating integrated Marketing experiences based on data and insights.
• Overall Visual Merchandising budget ownership which includes strategic prioritization in line with business priorities and Sales and Marketing needs and opportunities.
• Responsible for annual Visual Merchandising activation plan based on audience and retailer priorities as well as shopper & consumer insights. Track and evaluate results and adapt plans accordingly.
• Conceptualize scalable yet differentiated and targeted solutions including material sourcing with internal and external partners, serving needs of a diverse market.
• Primary contact to our external Visual Merchandising (VM) agency; guide & supervise VM agency whilst securing excellence in execution as well as the highest LEGO quality standards.
• Curios explorer who brings external developments in and generates ideas proactively to ensure Trade Marketing innovations in omnichannel spaces.

Play your part in our team succeeding

The LEGO Marketing Team brings one of the world’s most iconic brands, and its products for consumers and shoppers to life. Our Marketing Team consists of awesome marketeers who distil audience insights, take decisions rooted in data, and develop and implement effective marketing plans, with 360 campaigns including traditional and digital media, events, and instore execution, ensuring strong media presence and engagement. We translate global audience and franchise strategies into local go-to-market-strategies for Germany, Austria & Switzerland.

Do you have what it takes?

• 5+ years relevant Visual Merchandising, Trade Marketing, Brand Marketing or Sales experience within FMCG or premium consumer brands
• Track record of designing and rolling out innovative projects in Visual Merchandising, Trade Marketing or Events
• Commercial savvy, strong shopper first thinking, deep understanding of omnichannel Trade Marketing as well as retail- landscape.
• Strong strategic and holistic end to end thinking and ability of translating strategy into local priorities for Trade Marketing.
• Relationship builder and collaborator with a strong ability to influence, gain trust quickly. A strong collaborator across disciplines and hierarchies to optimally steer a wide range of collaborators internally and externally.
• Drive for results – championing effectiveness and data centricity, bravery to test hypothesis, live a constantly learning attitude, strong analytical and evaluation skills and ability to turn findings into action.
• IT tools: MS Office
• English C1 / C2
• German C1 / C2

Applications are reviewed on an ongoing basis. however, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.