Vice President Marketing

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About Instagrid

Instagrid is seeking a VP of Marketing to develop and execute the company's marketing strategy. As a pioneer in the emerging market of clean professional power stations, we have introduced a groundbreaking product to early customers and now aim to expand globally. This role requires a strategic thinker and a hands-on leader with a proven track record of execution, ready to drive brand strength and activate marketing efforts to convert early majority customers and foster exponential growth.

As the head of our marketing team and a key member of the Senior Management Team, you will be responsible for devising and executing a full-funnel marketing strategy that fuels growth, enhances our brand, and drives our business worldwide.

Your Impact

1. Define and implement marketing strategies and budgets to drive global B2B growth and brand awareness.
2. Manage budgets and marketing activities, ensuring efficient resource allocation to maximize ROI.
3. Collaborate cross-functionally to drive adoption and success of marketing plans across the company.
4. Lead and develop a team of 20+ members, supported by agencies and external providers.
5. Optimize and scale marketing efforts, experimenting with new channels, tactics, and strategies.
6. Bring 15+ years of marketing experience in B2B companies, including scale-up environments with rapid growth.
7. Have a proven track record in developing and executing marketing strategies in key markets: US, DACH, France, UK, Benelux.
8. Experience building and leading a world-class, multi-disciplinary team across multiple markets.
9. Possess strong analytical skills, using data to inform decisions.
10. Be skilled in rapid hypothesis development, testing, and optimization.

We offer a dynamic environment within a fast-growing structure with a flat hierarchy, and the opportunity to join a company at the forefront of its field. Benefits include a laptop and a smartphone (iPhone or Samsung).

This is Instagrid

We create the world’s most advanced portable power supplies, empowering our customers to work freely anywhere. Our mission is to combine cutting-edge technology with environmental responsibility to make a lasting impact. Operating across Europe and the US, we support onsite, hybrid, or fully remote work. Driven by curiosity and a commitment to environmental sustainability, we aim to transition from combustion generators to cleaner alternatives for fast, measurable results. What we’ve achieved so far is just the beginning.

At Instagrid, we are committed to equal employment opportunities and believe in the power of diversity. We actively seek the best talent regardless of gender, ethnicity, age, religion, sexual orientation, or place of origin. We foster a respectful team environment where everyone’s opinions are valued, helping us achieve our shared goals.

We look forward to receiving your application!