Vertical Marketing Manager (m/f/d)

YER Deutschland; Erlangen; Híbrido; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible remote work (2-3 days)

International collaboration

Descripción de la vacante

YER Deutschland is seeking a Vertical Marketing Manager to apply TI's naming structure across the portfolio and to develop the TI website and landing pages for intuitive navigation and consistent customer experience.

You will craft customer-focused messaging across webinars, brochures, articles, videos and social media for business leadership, and plan integrated campaigns to demonstrate value and drive demand.

Formación

• Bachelor's or Master's degree in Marketing, Communications, Business Administration, Digital Media or a related field.
• Experience in B2B, digital or portfolio marketing, ideally in an industrial, technology, energy or engineering environment.
• Hands-on experience in website and content management, integrated campaigns, social media, webinars, events and performance measurement.
• Strong storytelling skills and the ability to translate complex technical topics into clear customer benefits and compelling content.
• Solid project and stakeholder management skills, including in an international matrix organization with many contributors and competing priorities.
• A structured, proactive and collaborative working style that combines customer focus, creativity, analytical thinking and attention to detail.
• Excellent written and spoken English; additional languages are an advantage.

Responsabilidades

• Apply TI's new digital naming structure across the product portfolio and marketing assets.
• Develop the structure of the TI website, webpages and landing pages with intuitive navigation and content.
• Create customer-focused messaging and content for webinars, presentations, brochures, articles, videos and social media for business leadership.
• Plan and deliver integrated digital campaigns that explain the portfolio, demonstrate customer value and drive awareness, engagement and demand.
• Develop high-impact reference stories and promote them across channels.
• Prepare trade fairs, conferences and customer events, including messaging, content and lead follow-up.

Conocimientos

Bachelor/Master degree

B2B marketing

Website/content management

Integrated campaigns

Storytelling

Project management

English proficiency

Educación

Bachelor's or Master's degree in Marketing/related field

Herramientas

CMS

Web content management

Descripción del empleo

For our client we are currently filling the following position:

Vertical Marketing Manager (m/f/d)

YOUR TASKS

• Applying TI's new digital naming structure across the product portfolio and marketing assets, and supporting the transition of customer-facing channels to the brand
• Developing the structure of the TI website, webpages and landing pages with intuitive navigation, relevant content and a consistent customer experience
• Creating customer-focused messaging and content, including webinars, presentations, brochures, articles, videos and social media activities for business leadership
• Planning and delivering integrated digital campaigns that explain the portfolio, demonstrate customer value and drive awareness, engagement and demand
• Developing high-impact reference stories and promoting them across multiple channels
• Preparing trade fairs, conferences and customer events, from messaging and content to digital promotion and lead follow-up alignment
• Collaborating closely with internal and external partners, subject matter experts and leaders to deliver high-quality assets on time
• Tracking relevant marketing and digital KPIs, recommending and implementing improvements, maintaining existing assets and ensuring compliance with brand, legal, accessibility and communications standard

Your Qualifications

• Bachelor's or Master's degree in Marketing, Communications, Business Administration, Digital Media or a related field
• Experience in B2B, digital or portfolio marketing, ideally in an industrial, technology, energy or engineering environment
• Hands-on experience in website and content management, integrated campaigns, social media, webinars, events and performance measurement
• Strong storytelling skills and the ability to translate complex technical topics into clear customer benefits and compelling content
• Solid project and stakeholder management skills, including in an international matrix organization with many contributors and competing priorities
• A structured, proactive and collaborative working style that combines customer focus, creativity, analytical thinking and attention to detail
• Excellent written and spoken English; additional languages are an advantage

Benefits

• An international working environment with close collaboration across teams, experts and leadership
• Flexible working arrangements, including options for remote work (2 - 3 days)
• Room for personal and professional development, with the freedom to bring in your own ideas and grow with the rol