User Retention Specialist
Location: Remote‑first within the UK or Spain. Candidates must live in and possess valid work authorization for one of these two countries.
Benefits: Health Insurance, work‑from‑anywhere stipend, annual wellness & learning credits, annual all‑expenses‑paid company retreat in a gorgeous destination & other benefits.
Responsibilities
- Develop and execute user retention strategies: Collaborate with cross‑functional teams to design and implement comprehensive user retention strategies.
- Conduct data analysis: Utilize data‑driven insights to identify user retention patterns, trends, and areas of improvement. Analyze customer behavior, engagement metrics, and churn rates to develop actionable recommendations.
- Implement retention campaigns: Utilize CRM and retention tools like Clevertap, Braze, MoEngage to execute targeted retention campaigns with personalized messaging and behavioral triggers. Optimize customer journeys to increase engagement, loyalty, and repeat purchases.
- Customer segmentation: Develop and refine customer segmentation strategies to identify different user segments based on behavior, demographics, and preferences. Tailor retention initiatives and messaging for each segment to drive maximum impact.
- Monitor and analyze retention metrics: Continuously track and analyze key retention metrics such as churn rate, customer lifetime value, repeat purchase rate. Generate regular reports to monitor progress and identify areas for improvement.
- Test and optimize retention initiatives: Conduct A/B tests and experiments to evaluate the effectiveness of different retention initiatives. Optimize campaigns, messaging, and tactics based on data‑driven insights to maximize user retention.
- Stay updated on industry trends: Keep abreast of the latest industry trends, best practices, and emerging technologies in user retention. Apply knowledge and insights to enhance the effectiveness of retention strategies and campaigns.
Qualifications
- 4+ years of extensive experience in user retention, proven track record of developing and implementing successful user retention strategies in performance‑focused businesses.
- Strong understanding of various user retention use cases, including churn prevention, win‑back campaigns, loyalty programs, personalized recommendations, and engagement tactics.
- Hands‑on experience with CRM and retention tools such as Clevertap, Braze, MoEngage, or similar platforms.
- Excellent analytical skills and data‑driven mindset with ability to interpret complex data sets, draw actionable insights, and make data‑backed recommendations.
- Continuous learner, proactive approach to acquiring new skills and knowledge to enhance professional expertise.
- Good to have: Prior experience in the tech, travel or telecommunications industry.
- Good to have: Clevertap experience.
- Good to have: Broad awareness of how user acquisition and user retention work together.
Our Commitment to Equality
Airalo is an equal‑opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.
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