User Acquisition Team Lead

CrazyLabs; Berlin; Remote; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading mobile games publisher in Berlin is seeking a Mobile User Acquisition Team Lead to manage user acquisition campaigns and lead a team. The candidate should have over 4 years of experience in the gaming industry, strong analytical skills, and a collaborative spirit. This role offers a fully remote work flexibility and a competitive compensation package.

Leistungen

Supportive international team

Opportunities for professional growth

Competitive compensation package

Fully remote work flexibility

Qualifikationen

• 4+ years of experience as a UA manager/lead in a gaming company.
• Experience leading a team of UA professionals and managing performance.
• Proven ability to analyze data trends and derive actionable insights.
• Track record managing campaigns on platforms like Facebook or Google Ads.
• Business-level English proficiency.

Aufgaben

• Lead the UA strategy for newly released games to drive growth.
• Manage and mentor a team of UA managers.
• Collaborate with creative and product teams on campaign performance.
• Optimize marketing campaigns to exceed monthly goals.
• Communicate plans and progress to management and teams.

Kenntnisse

User Acquisition Strategy

Team Leadership

Analytical Skills

Campaign Management

Communication Skills

Adaptability

Excel Proficiency

Jobbeschreibung

CrazyLabs is a top 5 mobile games publisher with over 7 Billion downloads to date, a worldwide leader in hyper-casual games development, distribution, and innovation.

We're looking for a Mobile User Acquisition Team Lead to hands-on manage user acquisition campaigns and to work closely with the creative, analytics, and product teams.

What You Will Be Working On

• Lead and own the UA strategy for newly released games, driving their growth and maximizing profitability.
• Manage and mentor a team of UA managers, fostering a collaborative, high-performing team environment.
• Collaborate with the creative team to co-direct and optimize creative strategies.
• Work alongside the product team to monitor performance, address challenges, and highlight growth opportunities.
• Monitor performance metrics and budgets across all phases of game launch and scaling.
• Hands-on management and optimization of large-scale paid marketing campaigns to exceed monthly goals.
• Lead strategic discussions with marketing platform partners to identify growth opportunities.
• Clearly communicate plans, progress, and challenges to management and cross-functional teams.
• Promote knowledge sharing across the marketing team and contribute to developing team capabilities.

Requirements

What We’re Looking For

• 4+ years of experience as a UA manager/lead in a gaming company – Must.
• Proven experience leading a team of UA professionals, including coaching, delegation, and performance management.
• Deep analytical skills, with a proven ability to analyze data trends and derive actionable insights.
• Solid track record of managing large-scale campaigns, especially on platforms like Facebook or Google Ads.
• Proficiency in Excel for data manipulation, trend visualization, and correlation analysis.
• A collaborative leader and excellent communicator who thrives in cross-functional environments.
• Ability to adapt quickly to change and manage multiple priorities in a fast-paced setting.
• Strong business-level English.
• Self-motivated, proactive, and accountable.
• Highly organized and process-oriented.

What We Offer

• A supportive and creative international team of professionals.
• High-impact role with the opportunity to shape our next hit mobile game.
• Encouragement of continuous learning and professional growth.
• Fully remote work flexibility.
• Competitive compensation package.