User Acquisition Specialist

Prime Insights; Stuttgart; Remote; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading company specializing in user engagement is seeking a User Acquisition Specialist with expertise in mobile app campaigns. This role includes responsibilities for setting up, managing, and optimizing advertising strategies across platforms such as Google Ads and Unity. Join a remote-first team where you can directly impact product growth and enjoy a high degree of autonomy.

Leistungen

Remote-first, async-friendly team

High autonomy, low bureaucracy

Competitive salary

Direct impact on product and growth

Qualifikationen

• 2+ years experience in User Acquisition for mobile apps or games.
• Hands-on experience with at least two ad networks.
• Strong understanding of KPIs like ROAS and cohort LTV.

Aufgaben

• Set up, manage, and optimize campaigns on various platforms.
• Launch and test new creatives and targeting strategies.
• Collaborate with teams to enhance user acquisition efforts.

Kenntnisse

Mobile app UA experience

Campaign optimization

Proactive

Detail-oriented

Fluent English

Tools

AppLovin

Unity Ads

Mintegral

Google Ads

MMP tools (like Appsflyer or Adjust)

Jobbeschreibung

Prime Insights is a fast-growing US-based company connecting millions of users to market research surveys through proprietary panel apps. With a focus on slick UX, global reach, and high user incentives, we're building the next generation of rewarded apps — and we’re just getting started.

Role Overview

We’re looking for a User Acquisition Specialist to drive performance across SDK ad networks (like AppLovin, Mintegral, Unity) and Google Ads . This is a hands-on execution role , ideal for someone with mobile app UA experience who can set up, optimize, and scale campaigns directly on the platforms.

You’ll work closely with the Growth Lead, Creative, and ASO teams to scale our UA efforts, focusing on ROAS, cohort quality, and creative testing.

Key Responsibilities

• Set up, manage, and optimize campaigns on AppLovin, Unity, Mintegral, and Google Ads
• Launch and test new creatives, targeting strategies, and placements
• Monitor performance across MMP dashboards and backend data
• Collaborate with the creative team to generate and iterate on high-performing assets
• Work with the ASO team to align UA strategy with store conversion improvements
• Ensure proper tracking and cost control across platforms
• Share learnings and trends from your platforms with the broader team

Requirements

• Must : 2+ years experience in UA for mobile apps or games
• Must : Hands-on experience with at least two : Mintegral, Unity Ads, AppLovin, or Google Ads
• Must : Fluent English
• Nice to have : Experience with Meta or TikTok
• Strong understanding of KPIs like ROAS, CPPU, retention, and cohort LTV
• Comfortable with MMP tools (like Appsflyer or Adjust) and campaign-level performance analysis
• Detail-oriented, proactive, and comfortable working independently in a fast-paced team

Why Join Us?

• Remote-first, async-friendly team
• Fast-growing company with millions of users
• Direct impact on product and growth
• High autonomy, low bureaucracy
• Competitive salary and room to grow

How to Apply :

Use the Easy Apply button.

Important : We are not considering freelancers working on multiple projects simultaneously . This is a full-time position for a dedicated Frontend professional who’s ready to fully commit to a single product ecosystem and contribute meaningfully to its long-term success.