User Acquisition Lead

TECHBIZ GLOBAL OÜ; Leverkusen; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading company in recruitment services is looking for a User Acquisition Lead to drive user growth and campaign performance across paid channels. This role involves strategy ownership, performance analysis, and creative optimization, aiming to scale user growth significantly. Candidates should have extensive experience in user acquisition, performance marketing, and strong analytical skills.

Qualifikationen

• 5–7 years in user acquisition or growth marketing with paid traffic focus.
• Proven track record in scaling impactful campaigns.
• Analytical skills with dashboards and reports proficiency.

Aufgaben

• Own strategy and performance across multiple paid channels.
• Monitor performance daily and drive decision-making through analysis.
• Build internal reporting frameworks for strategic shifts.

Kenntnisse

User acquisition

Performance marketing

Analytical mindset

Strong communication

Collaborative skills

Tools

Voluum

GA4

TrafficJunky

Google Ads

Meta

TikTok

Jobbeschreibung

At TechBiz Global, we provide recruitment services to our TOP clients. We are currently seeking a User Acquisition Lead to join one of our clients' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.

Key Responsibilities

1. Campaign Ownership and Scaling
2. Own strategy and performance across multiple paid channels, initially managing one or two and expanding based on success. Mentor junior buyers and guide creative/landing page workflows, while remaining hands-on.
3. Build scalable acquisition funnels — from execution to iteration — with aggressive growth targets in mind.
4. Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV.
5. Contribute to channel strategy and cross-channel budget allocation.
6. Collaborate with CMO and executive team on quarterly UA goals.

Performance Analysis and Strategy

1. Monitor performance daily using tools like Voluum, GA4, and internal dashboards.
2. Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior.
3. Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves.

Creative & Funnel Optimization

1. Own the creative briefing process: define hooks, formats, and angles based on performance patterns.
2. Collaborate closely with content and product teams to launch and iterate on high-converting landing pages.
3. Implement systems to reduce creative fatigue and increase testing speed.
4. Build strong relationships with traffic sources and negotiate premium placements and deals.
5. Explore new acquisition opportunities and build internal evaluation criteria.
6. Stay ahead of ecosystem changes and adapt strategies accordingly.

Automation & Scaling Systems

1. Identify opportunities to streamline acquisition processes through automation and internal tools.
2. Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently.

Challenges You’ll Tackle

1. Scale user growth from 30M to 100M in the next 12 months, optimizing CAC, ROAS, and LTV — with full ownership of performance across your channels.
2. Build and oversee a scalable creative engine: define briefs, testing frameworks, and feedback loops.
3. Systematize landing page production: set the playbook to launch, iterate, and scale high-converting pages.
4. Expand the acquisition mix: identify, test, and scale new channels, ensuring evaluation and rollout systems.
5. Lay the foundations for a high-performance UA team: lead by example, contribute to hiring, onboarding, and mentoring.

Minimum Experience & Skills

1. 5–7 years of experience in user acquisition, performance marketing, or growth, focusing on paid traffic channels.
2. Proven track record of scaling campaigns with clear business impact.
3. Expertise in media buying operations: tracking setups, UTMs, postbacks, pixel integrations, attribution flows.
4. Hands-on experience with platforms like Voluum, GA4, and channels such as TrafficJunky, ExoClick, TrafficStars, Meta, TikTok, or Google.
5. Analytical mindset with decision-making skills—comfortable with dashboards, spreadsheets, and reports.
6. Strategic experience in building and scaling acquisition funnels.
7. Cross-functional leadership skills to collaborate with product, creative, and data teams.

Soft Skills

• Strong communication and collaborative skills (fluent in English).
• Goal-oriented, ownership, and commitment.
• Doer mindset—able to execute, plan, and strategize effectively.
• Humble, willing to learn, open to feedback.
• #NSFW: Comfortable working with uncensored content and models.

Please note: If you are not a passport holder of the country for the vacancy, you might need a work permit. Check our Blog for more information.

Bank or payment details should not be provided when applying. All applications should be made via the 'Apply now' button.

Created on 11/06/2025 by TECHBIZ GLOBAL OÜ