Trade Marketing Teamlead

Karo Group, Inc.; Düsseldorf; On-site; EUR 90,000 - 130,000; Full time

Job summary

Karo Healthcare in Düsseldorf is seeking a Senior Category & Execution Manager CE to shape a new CE commercial function and drive growth across Central Europe, focusing on the DACH region.

You will partner with Sales, Marketing, Finance and Category teams to translate strategy into action, lead cross-functional projects, and ensure strong retailer partnerships. Fluency in German and English, and 7+ years in Consumer Healthcare or FMCG, are required with NAM experience and P&L awareness.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, or related field.
• 7+ years in Consumer Healthcare or FMCG or fast-paced commercial environment.
• Proven experience as National Account Manager or Senior NAM with Commercial Strategy or Trade.
• Experience across DACH channels: Grocery, E-commerce, Discount, and DACH pharmacy.
• Strong understanding of commercial planning, category strategy, trade investment and profitability.

Responsibilities

• Develop and embed the DACH commercial strategy across customers, channels and categories.
• Build commercial frameworks, governance and execution standards for profitable growth.
• Partner with Sales, Marketing, Category, Finance and Revenue Growth Management to translate strategy into action.
• Create compelling customer propositions and sell-in stories to strengthen retailer partnerships.
• Lead input into annual planning, innovation launches and long-term business planning.
• Define pricing, promotions and trade investment principles to maximise ROI and margins.
• Support customer growth strategies and manage national/regional promotions and POS materials.
• Ensure consistent brand and customer executions and develop sales tools and stories.
• Analyze market trends, competitor activities and shopper insights.
• Monitor performance, identify risks and opportunities, and act to improve sales and profitability.

Skills

Senior NAM

Commercial Strategy

Trade Marketing

P&L Management

Pricing & Promotions

Category Management

German & English

Education

Bachelor's degree in Marketing/Business/Economics

Job description

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.

Join us at Karo Healthcare on our exciting journey. We're currently looking for a Senior Category & Execution Manager CE for our office in Düsseldorf.

What's in it for you?

Shape a brand-new commercial strategy function and influence how one of Europe's fastest-growing consumer healthcare businesses wins across Central Europe, focused on DACH. This is a high-impact role where you'll work closely with senior leaders, build commercial capability, and help drive profitable growth across leading retail customers and channels.

What you'll be doing

• Develop and embed the DACH commercial strategy, identifying where to win across customers, channels and categories aligned with our commercial objectives.

• Build commercial frameworks, governance and execution standards that drive profitable, sustainable growth.

• Partner with Sales, Marketing, Category, Finance and Revenue Growth Management to translate strategy into commercial action.

• Create compelling customer propositions and sell-in stories that strengthen retailer partnerships and category growth.

• Lead commercial input into annual planning, innovation launches and long-term business planning.

• Define pricing, promotional and trade investment principles to maximise return on investment and margin.

• Support customer growth strategies, ensuring strong execution and also plan and execute against national/regional promotions (also managing POS materials)

• Ensure consistent brand and customer executions, creating sales tools and stories

• Analyze market trends, competitor activities and shopper insights

• Monitor commercial performance, identify risks and opportunities, and recommend actions to improve sales, profitability and execution.

• Build strong relationships with key retail partners, influencing commercial direction and creating long-term value.

• Lead cross-functional initiatives and drive change across the DACH commercial organisation.

• Bachelor’s degree in Marketing, Business Administration, Economics, or a related field.

• 7+ years' experience within Consumer Healthcare, FMCG or another fast-paced commercial environment.
• Mandatory requirement: Relevant professional experience in the consumer health, pharmaceutical, or healthcare sector.

• Strong background as a National Account Manager or Senior National Account Manager combined with Commercial Strategy experience an/or Trade. Category Manager
• Experience working across multiple DACH retail channels such as Grocery, E-commerce, Discount and/or DACH pharmacy channels

• Strong understanding of commercial planning, category strategy, trade investment and customer profitability.

• Commercially astute with experience managing P&L, gross-to-net, pricing, promotions and margin discussions.

• Strategic thinker who can turn complex challenges into clear commercial priorities and action plans.

• Experience leading change and influencing cross-functional teams within a matrix organisation.

• Excellent stakeholder management and communication skills with the confidence to challenge and influence at all levels.

• Analytical, data-driven mindset with the ability to convert insight into commercial decisions.
• Excellent written and spoken German and English

• Knowledge of Revenue Growth Management (RGM/NRM), omnichannel retail and Amazon would be advantageous.

• Opportunity to create, grow, and encourage.

• Apart from a competitive salary package, there are lots of growth opportunities to support your personal ambitions.

• Flexible working that promotes a healthy work-life balance.

• Responsibility for exciting and challenging projects with direct commercial impact.

• A collaborative, international and entrepreneurial culture where your ideas matter.

• The opportunity to work with well-known consumer healthcare brands across multiple European markets.

• Start-up spirit while being part of a successful international organisation built on strong values.

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.