Trade Marketing Manager (all genders), Essential Home

Reckitt Benckiser LLC; Heidelberg; Vor Ort; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

Reckitt Benckiser LLC seeks a Trade Marketing Manager for the Essential Home team in Heidelberg. This role focuses on optimizing category growth through strategic marketing initiatives and collaboration across Sales and Marketing. Ideal candidates bring strong analytical skills, relevant experience, and a passion for driving results.

Leistungen

Parenting benefits

Employee Assistance Program

Life insurance

Global share plans

Short-term incentives

Qualifikationen

• Minimum 4 years in Sales/Marketing.
• Proficient in 4P strategy and activation.
• Experience with blue chip FMCG companies.

Aufgaben

• Ownership of channel/category strategy.
• Create and implement marketing activities.
• Analyze market landscape and develop action plans.

Kenntnisse

Analytical Skills

Communication

Results-orientated

Entrepreneurial Mindset

Ausbildung

Bachelor's degree in Business Administration

Tools

Excel

PowerPoint

Nielsen Nitro

Jobbeschreibung

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Trade Marketing Manager (all genders), Essential Home

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online.

Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.

We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

ESSENTIAL HOME

With a trusted portfolio of world-class Air Care, Surface, Laundry and Pest Control products, the Essential Home team’s purpose is to Make a House Your Home. Fuelling this newly formed business and leadership team is a diverse and inclusive culture for all. Together, we’re shaping a team with a founder mentality: that listens and learns, and that is entrepreneurial, agile, and action oriented.

With high-quality brands such as Air Wick, Cillit Bang and Calgon, now is an exciting time to join a dynamic company full of purpose, pace and energy, that will create a truly unique learning and career opportunity for all.

TRADE MARKETING

Working with a portfolio of leading brands, you’ll own the channel / category strategy. You’ll increase our presence in stores. You’ll strengthen our brands and ensure we have the right product, marketing and promotional activities in place. You’ll create the vision and take practical steps to see it come to life.

As a Trade Marketing Manager you are the key interface between Sales and Marketing and play a key role within the DACH Sales team. You create best-in-class 4P activation across all channels and customers. You strengthen business plans and execution by integrating Marketing and Sales. You play a leading role in the cross functional core team.

Your responsibilities

Owning your business you are responsible for:

• Creating best-in-class 4P activation to overdrive category growth
• (Co-) Defining category 4Ps strategy and activation plans
• (Co-) Developing, implementing and tracking LSMs (Local Success Models) and scorecards for your respective category
• (Co-) Developing, deploying and tracking best-in-class “Ready-to-go” conceptual sells for: all new & existing product development and BDIs (pricing/sizing, national/tailor-made promotions, …)
• Analysis of the market landscape, checking for ops- and risks and developing action plans

The experience we're looking for

You’re highly analytical, comfortable forecasting and working with a wide range of data to make fact-based decisions. With a background in sales or marketing, you’re able to translate plans into customer marketing actions. Like us, you’re results-orientated and entrepreneurial. You can develop strategies based on real world insight. And your communication skills mean others will share your vision.

• Minimum Bachelor`s degree in Business Administration (or similar) focus Marketing/Sales
• Minimum 4 years functional experience in either Key Account-, TradeMarketing-, Category- or Brand Management
• Minimum 1 year Sales/Marketing experience with large centralized accounts in a blue chip FMCG company
• Good 4P knowledge and proven practice
• Excel, PowerPoint and Nielsen Nitro (or equivalent)
• Fluent German and English

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.