Trade Marketing Manager

empresaria group; Düsseldorf; Vor Ort; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

A leading company in the European market is seeking a proactive Marketing & Trade Marketing Manager. The role involves developing product strategies, leading brand activations, and collaborating with creative agencies. Ideal candidates will have a strong analytical mindset and experience in FMCG or trade marketing, focusing on driving brand visibility and growth.

Qualifikationen

• Bachelor's degree in Marketing, Business, or a related field.
• Prior experience in FMCG or trade marketing roles is essential.
• Background in pet food or similar consumer goods categories is a plus.

Aufgaben

• Develop and manage product portfolio strategies aligned with global guidelines.
• Lead brand activation and product launch communications.
• Monitor performance metrics to optimize marketing activities.

Kenntnisse

Analytical thinking

Strategic thinking

Market research

Competitive analysis

Communication

Presentation skills

Project management

Ausbildung

Bachelor's degree in Marketing, Business, or related field

Tools

Excel

BI dashboards

Jobbeschreibung

We are seeking an experienced Marketing & Trade Marketing Manager to lead strategic initiatives across brand, product, and customer marketing in the European market. This role is ideal for a proactive and analytical marketer with a passion for driving brand visibility and category growth.

Key Responsibilities :

• Develop and manage local product portfolio strategies aligned with global guidelines.
• Lead brand activation plans, product launch communications, and in-store marketing initiatives.
• Design and execute tailored channel and category plans to support retail growth.
• Collaborate with creative and media agencies to ensure effective messaging and brand consistency.
• Build strong relationships with sales teams, serving as the key point of contact for market insights and recommendations.
• Define and implement pricing strategies based on market trends and competitor analysis.
• Monitor performance metrics, delivering strategic insights to optimize marketing activities.
• Drive merchandising and promotional programs based on data-driven recommendations.

Key Skills :

• Strong analytical and strategic thinking abilities.
• Expertise in market research and competitive analysis.
• Proficiency in data tools (e.g., Excel, BI dashboards) for performance tracking and reporting.
• Excellent communication and presentation skills.
• Creative problem-solving approach with solid project management capabilities.
• Customer-centric mindset with a deep understanding of retail dynamics.

Qualifications :

• Bachelor's degree in Marketing, Business, or a related field.
• Prior experience in FMCG or trade marketing roles is essential.
• Background in pet food or similar consumer goods categories is a plus.