Trade Marketing Manager

Advocate Group; Berlin; Vor Ort; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

The Advocate Group is seeking a Trade Marketing Manager for Monster Energy to drive promotional activities in Germany. The role involves managing trade promotions, collaborating across teams, and executing impactful campaigns to enhance brand visibility. Candidates should have FMCG experience and bilingual proficiency in German and English.

Leistungen

Competitive salary and development opportunities

Join a globally iconic brand

Influence brand presence across major retail channels

Collaborative, fast-paced working environment

Qualifikationen

• At least 2 years’ experience in Trade Marketing or Sales Activation within FMCG.
• Strong knowledge of the German retail and customer landscape.
• Highly organized, proactive, able to manage multiple workstreams.

Aufgaben

• Lead development and execution of promotional activity across Germany.
• Manage national trade promotion calendar and coordinate teams for campaign rollouts.
• Track campaign performance and ensure alignment with sales and budget plans.

Kenntnisse

Project Management

Cross-functional Collaboration

Agency Coordination

Trade Campaign Execution

Fluency in German

Fluency in English

Jobbeschreibung

The Advocate Group is proud to be partnering with Monster Energy in the search for a Trade Marketing Manager to join their high-performing German Commercial team.

The Business :

• Monster Energy is a globally recognised drinks brand with a bold, disruptive approach to marketing.
• Since launching in Europe in 2008, the brand has rapidly grown across EMEA and now sells in over 140 countries.
• With a portfolio that defines energy drink culture and an unmistakable brand presence, Monster continues to innovate and expand at pace.

The Role :

We are seeking a dynamic and organised Trade Marketing Manager to lead the development and execution of promotional activity across Germany. This role plays a key part in ensuring sales excellence at the point of purchase across a range of channels, including grocery, convenience, petrol, wholesale, discount, and on-trade. Here’s how :

• Build and manage a national trade promotion calendar tailored to German market needs.
• Coordinate central and commercial teams, bottler partners, and agencies to deliver POS materials and promotions.
• Develop sell-in tools, dealer loaders, and customer-specific promotional toolkits.
• Manage creative briefing, artwork development, production, and timely delivery of campaigns.
• Oversee campaign rollouts, prize fulfilment, and national events (e.g. MotoGP activations).
• Track campaign performance, ROI, and ensure trade marketing initiatives align with sales and budget plans.
• Support wider brand visibility through bottler events and key sales meetings.

About You :

• At least 2 years’ experience in Trade Marketing or Sales Activation within FMCG (drinks experience preferred).
• Strong knowledge of the German retail and customer landscape.
• Confident in project management, cross-functional collaboration, and agency coordination.
• Skilled in developing and executing impactful in-store and B2B trade campaigns.
• Highly organised, proactive, and able to manage multiple workstreams in a fast-paced environment.
• Fluent in German and English (spoken and written).
• Willingness to travel occasionally across Germany and Europe.

Benefits :

• Join a globally iconic brand with bold plans for growth in Germany and wider EMEA.
• Influence brand presence across major retail and on-trade channels.
• Work in a collaborative, fast-paced environment with a high-performing commercial team.
• Competitive salary and development opportunities within a global business.

If this sounds like your next challenge, I’d love to hear from you!

Please get in touch with Erin Lewis or click “Apply Now” to be considered for this vacancy.

Call : 02078718000

The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors.

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