TikTok Shop - Category Manager

TikTok Inc.; München; In loco; EUR 90.000 - 150.000; Tempo pieno

Descrizione del lavoro

TikTok is seeking a senior Business Development leader based in Munich to define the long-term vision for a key category. You will co-own P&L, drive topline and profitability, and shape the seller ecosystem on TikTok Shop while partnering with operations, product, and marketing teams.

You will hire and mentor a high-performing team, onboard new sellers, and leverage your network to accelerate growth in the German market.

Competenze

• 5+ years experience in Business development or similar role.
• Proven experience leading or mentoring and scaling high-performing teams.
• Strong strategic mindset with the ability to execute with precision and operational excellence.
• Demonstrated ability to use data-driven insights to inform decisions and optimize performance.
• Extensive experience in category management with a track record of delivering ambitious results.
• Deep understanding of the German market, including consumer behavior, digital trends, and mobile commerce transformation.
• Growth-oriented, entrepreneurial mindset with excellent communication and stakeholder management skills.
• Fluent in both German and English, ensuring seamless communication with local partners and stakeholders.

Mansioni

• Define the long-term vision and strategic roadmap for your category, setting direction and leading key cross-functional initiatives.
• Co-own the full P&L responsibility for your category, driving both topline and profitability.
• Leverage industry knowledge and your professional network to fuel category growth and success.
• Build and mentor a high-performing team—hiring, developing, and coaching top talent.
• Identify, prioritize, and onboard new sellers, actively shaping the category's ecosystem on TikTok Shop.
• Drive end-to-end seller development by managing strategic relationships and optimizing their performance.
• Collaborate with internal teams—including operations, product, and marketing—to unlock seller potential and accelerate adoption of livestream and short video commerce.
• Operate effectively in a dynamic environment, navigating ambiguity, adapting to change, and influencing key stakeholders to enable strategic decisions.
• Break down complex problems, identify innovative approaches, and implement scalable solutions to drive long-term success.

Conoscenze

Business development

Category management

People leadership

Data-driven decisions

German market

English-German bilingual

Formazione

Bachelor's degree in a relevant field

Strumenti

CRM systems

Excel

BI/Data tools

Descrizione del lavoro

Responsibilities

The TikTok commerce team builds the solutions that help businesses engage audiences, inspire product discovery, and create commercial experiences on a platform where brands and merchants connect meaningfully with creators and communities.

We work closely with merchants, creators, and partners to support sustainable business growth while keeping the experience safe and trusted for the community. As the business scales across global markets, we take on complex challenges across content, commerce, trust, and the differing needs of each local market.

You will help shape the future of AI-native commerce, where discovery, entertainment, and buying happen in the same place.

This role is based in our Munich Office

• Define the long-term vision and strategic roadmap for your category, setting direction and leading key cross-functional initiatives.
• Co-own the full P&L responsibility for your category, driving both topline and profitability.
• Leverage industry knowledge and your professional network to fuel category growth and success.
• Build and mentor a high-performing team—hiring, developing, and coaching top talent.
• Identify, prioritize, and onboard new sellers, actively shaping the category's ecosystem on TikTok Shop.
• Drive end-to-end seller development by managing strategic relationships and optimizing their performance.
• Collaborate with internal teams—including operations, product, and marketing—to unlock seller potential and accelerate adoption of livestream and short video commerce.
• Operate effectively in a dynamic environment, navigating ambiguity, adapting to change, and influencing key stakeholders to enable strategic decisions.
• Break down complex problems, identify innovative approaches, and implement scalable solutions to drive long-term success.

Qualifications

Minimum Qualifications:

• 5+ years experience in Business development or similar role
• Proven experience leading or mentoring and scaling high-performing teams.
• Strong strategic mindset with the ability to execute with precision and operational excellence.
• Demonstrated ability to use data-driven insights to inform decisions and optimize performance.
• Extensive experience in category management with a track record of delivering ambitious results.
• Deep understanding of the German market, including consumer behavior, digital trends, and mobile commerce transformation.
• Growth-oriented, entrepreneurial mindset with excellent communication and stakeholder management skills.
• Fluent in both German and English, ensuring seamless communication with local partners and stakeholders.

Preferred Qualifications:

• Strong understanding of E-commerce, content marketing and influencers
• Experience of owning P&L on an E-commerce platform/marketplace
• Experience in managing diverse teams
• Ability to thrive in ambiguity and adjust quickly to change

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.