TikTok Shop - Home and Living Business Development Manager

TikTok; München; On-site; EUR 55,000 - 90,000; Full time

Job summary

TikTok is hiring in Munich, Germany, to drive Home & Living category growth on our e-commerce platform. You will partner with merchants, map the category landscape, and design onboarding and growth plans for partners while coordinating with internal teams and vendors to optimize content and campaigns.

The role emphasizes entrepreneurial spirit, collaboration, and ability to manage multiple merchants in a fast-paced environment, with a focus on German-speaking partners and sellers.

Qualifications

• German fluency is essential for communicating with partners and sellers.
• 1+ years of relevant work experience in business development, sales, or account management.
• Strong interpersonal, negotiation, and analytical skills.
• Customer service orientation with client-facing experience.
• Interest in social content and livestream/short-video is a plus.

Responsibilities

• Own responsibilities for Home & Living categories and partner with merchants.
• Map the category landscape and define development priorities with partners.
• Build category roadmaps and manage long-tail partner growth.
• Plan, execute, and monitor category performance.
• Acquire and onboard partners, design onboarding solutions and account plans.
• Collaborate with internal teams and external vendors to support partner content.
• Lead internal projects to enhance the category ecosystem, campaigns, and launches.
• Propose initiatives to strengthen competitive advantage.

Skills

German fluency

Business Development

Sales

Account Management

New Seller / User Acquisition

Job description

Responsibilities

The authenticity of TikTok has created a new way for brands and merchants to meaningfully connect with creators and the community. Through an innovative E-commerce platform that helps shoppers discover and purchase products within the app, TikTok E-commerce enhances promotion and sales for merchants and brands with an entertaining user experience. We are committed to supporting merchants and creators through our safe and trusted shopping platform.

We are looking for someone with an entrepreneurial spirit, who is adaptable, collaborative, and is able to work with a number of merchants, and internal stakeholders in a fast paced and exciting environment.

Role & Responsibilities

• Responsible for the Home & living categories
• Map the category landscape, and define priority on which segment to be developed in collaboration with partners
• Build the category/sub-category and a clear roadmap to manage long-tail partners
• Plan, execute and maintain category performance
• Partners acquisition and onboarding: identify potential partners, build onboarding solutions (including business model suggestions, creator affiliation, partners education) and set up their mid and long term account plan and help them grow their business sustainably on the platform
• Work cross functionally with internal teams and external service vendors to help partners with content on platform
• Own internal projects to contribute to the category’s ecosystem as a whole (including campaigns, product launches, B2B marketing)
• Come up with initiatives to continuously improve competitiveness advantage

Qualifications

Minimum Qualifications

• German fluency as clients, partners and sellers do primarily communicate in German
• 1+ years of relevant work experience in Business Development/Sales/Account Management/New Seller or User Acquisition, or equivalent fields
• Strong interpersonal skills, excellent communication and negotiation skills, logical thinking, and analytical skills
• Customer service orientation and experience working in a client-facing capacity
• Strong sense of social content (livestream and short-video is a preference)

Preferred Qualifications

• Strong network of German selling partners and strong knowledge of the Germany e-commerce category industry landscape, consumer demands, or digital evolution
• Eager to win, growth driven, business mindset, result driven
• Collaborative and open to changes and challenges and learn
• A fast learner with a good sense of judgment and original thinking
• Ability to thrive in ambiguity and adapt to change quickly

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.