Teamlead (m/f/d) Growth Marketing

CompuGroup Medical SE; Koblenz; Hybrid; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

An innovative firm in the healthcare sector is seeking a Growth Marketing Leader to drive online lead generation and performance marketing initiatives. This role involves leading a dynamic team, optimizing marketing strategies, and ensuring effective lead flow across business units. With a focus on collaboration and development, you'll have the opportunity to shape marketing efforts in a globally operating environment. Enjoy a flexible work model with remote options and a commitment to employee well-being, including health-focused amenities and professional growth opportunities. If you're passionate about making a difference in healthcare, this is the perfect role for you.

Leistungen

Flexible remote work options

Fully equipped workspaces

In-house cafeteria with healthy meals

On-campus kindergarten

Corporate benefits

Job bike leasing

Company pension plans

Weekly fitness courses

Qualifikationen

• 5+ years of online marketing experience, ideally in a SaaS environment.
• Deep expertise in performance marketing across various platforms.

Aufgaben

• Lead and develop the Growth Marketing team with budget planning.
• Manage online lead generation and optimize tracking setup.

Kenntnisse

Online Marketing

Performance Marketing

Lead Generation

Cross-functional Collaboration

Business-fluent German

Ausbildung

University degree in Business Administration or Marketing

Tools

SAP Marketing Cloud

Google Tag Manager

Google Ads

LinkedIn Ads

Meta & Microsoft Ads

Jobbeschreibung

We are the leading provider of software in the healthcare sector. With our vision that "no one should suffer or die just because at some point or somewhere medical information is missing," we aim to create a culture that contributes sustainably to the future of our healthcare system. Our work is focused on improving healthcare delivery by ensuring that necessary information is available anytime and anywhere.

Your contribution:

1. Leading and developing our Growth Marketing team, including budget planning and responsibility for paid acquisition initiatives.

2. Ownership and responsibility for online lead generation and lead flow, as well as the expansion and further development of our performance marketing setup across all business units.

3. Managing and optimizing our tracking setup via server-side GTM.

4. Further development of our CRM and lead nurturing strategy using the SAP Marketing Cloud.

5. Roadmapping, budget planning, and forecasting within the Growth Marketing team.

Your Profile:

1. A completed university degree from a renowned institution in business administration or marketing.

2. At least 5 years of professional experience in online marketing, ideally in a SaaS environment, along with experience in leading and developing a Growth Marketing team in a dynamic, globally operating environment.

3. Deep expertise in performance marketing across Google Ads, LinkedIn Ads, Meta & Microsoft Ads.

4. A proven track record of successful full-funnel campaigns in the B2B sector, extensive experience with the SAP Marketing Cloud, and in-depth knowledge of tracking via Google Tag Manager.

5. Long-standing, successful experience in cross-functional collaboration with internal and external partners and stakeholders, as well as business-fluent German skills.

What You Can Expect From Us:

1. Mobile Work: Work flexibly with two remote days per week and three days on-site.

2. Attractive Locations: Our locations offer fully equipped workspaces and regular events such as summer festivals and Christmas celebrations.

3. Development: Our in-house academy and external cooperation partners support your professional growth.

4. Health & Well-being: Health is a top priority for us. Enjoy a variety of healthy and delicious meals in our in-house cafeteria, and take advantage of our fully equipped gym with weekly fitness courses (both online & offline).

5. More Benefits: Our on-campus kindergarten in Koblenz helps employees manage their work-life balance more flexibly. Additionally, we offer corporate benefits, job bike leasing, company pension plans, and much more.

Diversity is part of CGM! We welcome your application regardless of disability, gender, nationality, ethnic and social origin, religion, age, as well as sexual orientation and identity.

Convinced? Apply now online with your meaningful application documents (including salary expectations and earliest possible start date).