Team Lead Paid Social Media (f/m/x)

AUTO1 Group GmbH; Berlin; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

AUTO1 Group GmbH seeks a Team Lead in Paid Social Media to manage and innovate its advertising strategies across platforms like Facebook and Instagram. This high-impact role involves leveraging creativity, data analysis, and team leadership to enhance lead quality and brand engagement in a dynamic, multicultural environment.

Leistungen

Education budget for courses and trainings

Flexible working hours and remote work options

30 days of vacation

Access to well-known brand discounts

Free access to mental well-being resources

Qualifikationen

• Extensive experience in paid social media advertising including Facebook, Instagram, and TikTok.
• Proven track record in creative leadership and campaign management.
• Fluent in English; proficiency in another European language is a plus.

Aufgaben

• Own strategy and execution of paid social campaigns across platforms.
• Drive ad rotation and produce creative assets that capture attention.
• Develop full-funnel strategies for direct lead acquisition and brand building.

Kenntnisse

Paid social media advertising

Creative leadership

Campaign management

Data-driven optimization

Team building and leadership

Analytical skills

Fluency in English

Jobbeschreibung

Company Description

Autohero is Europe’s largest independent used car dealer, revolutionizing the way customers find and buy cars. As part of the Auto1 Group, we are disrupting one of the largest industries still dominated by traditional players. With our unique online and offline presence, we offer customers a seamless, transparent, and hassle-free car-buying experience.

Our pioneering team of marketing experts uses data-driven insights to run efficient performance marketing campaigns and improve the customer journey. We operate all acquisition marketing and conversion optimization activities fully in-house, giving you the best environment to learn and grow.

We are looking for a Team Lead Paid Social Media (f/m/x) to own and drive the strategy and execution of our paid social advertising across Facebook, Instagram, TikTok, and other emerging platforms. In this high-impact role, you will combine creative vision, technical expertise, and a data-driven mindset to maximize lead quality, efficiency, and brand impact.

Your new Role

• Channel ownership: Own the strategy and execution of paid social campaigns across Facebook, Instagram, TikTok, and other relevant platforms, leveraging each channel’s unique assets, ad formats, and targeting capabilities to maximize lead quality and efficiency
• Platform expertise: Develop a deep understanding of each platform from both an advertiser and user perspective, ensuring campaigns are technically optimized and feel native and engaging within each social context
• Creative innovation: Drive frequent and innovative ad rotation, leading the team in producing creative assets and campaign concepts that capture attention, feel authentic to each platform, and avoid ad fatigue
• Testing & optimization: Establish and manage a robust testing and optimization framework, including systematic A/B and multivariate tests, to continuously learn which creatives, messages, and targeting strategies deliver the best results for different audiences
• Full-funnel strategy: Develop and execute strategies for both direct lead acquisition and implicit brand building, ensuring measurement of both performance outcomes and brand effects through data-driven analysis and innovative attribution approaches
• Team leadership: Build, lead, and mentor a high-performing team, fostering a culture of creative experimentation, rapid iteration, and knowledge sharing. Ensure best practices are documented and scalable across markets
• Cross-functional collaboration: Collaborate closely with Design, Analytics, and Brand teams to ensure creative excellence, data-driven decision making, and alignment with broader marketing objectives
• Market intelligence: Monitor competitor activity and social media trends, using insights to inform creative direction, platform strategy, and to keep Autohero at the forefront of paid social innovation

Your Skills

• Extensive experience in paid social media advertising, including Facebook, Instagram, and TikTok
• Proven track record in creative leadership, campaign management, and data-driven optimization
• Deep understanding of social platform dynamics, ad formats, and targeting capabilities
• Experience building and leading high-performing teams
• Advanced analytical skills and the ability to translate insights into actionable strategies
• Highly organized, innovative, and results-driven, with a passion for creative experimentation
• Fluent in English; proficiency in another European language is a plus

Our Offer

• Once a unicorn, now a listed public company, be part of our success story!
• We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
• More than 90 different nationalities make up for a truly international and diverse working environment
• We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
• Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation
• Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!

Contact
Joanna Sinicka

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor

Complete your job application by uploading your CV at the top of this application form. You can upload additional attachments, such as a cover letter or portfolio at the bottom.

Please answer these short questions so that we can check your documents even faster.

What are your salary expectations? (gross / per year) (EUR)

What is your preferred starting date?

Do you have a valid working permit for Germany? optional

Yes No

For your comfort in the hiring process, please inform us of your preferred gender pronoun.

Pick Some

Other, please specify optional

I hereby agree, that my application will be processed by AUTO1 Global Services GmbH & Co. KG and will be forwarded to the respective company of the AUTO1-Group that awards the respective job, I am applying for.*

I hereby agree, to be part of the talent communities for future career opportunities and to receive regular email updates on open positions.

Further information about the handling of your data can be found here .