Team Lead, Paid Search (All Genders)

HelloFresh SE; Berlin; Hybrid; EUR 110,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Pension scheme

Berlin relocation support

Office meals

HelloFresh Academy

Job summary

HelloFresh SE in Berlin is seeking a Lead of Paid Search to steer the global paid search roadmap for multiple brands across markets. You will translate global strategies into local execution, mentor a team of search specialists, and collaborate with Brand, BI, CRM, and SEO to optimize the customer journey.

The role demands 7+ years in paid search with leadership experience, strong technical bidding knowledge (tCPA, tROAS), and excellent communication with executives.

Qualifications

• 7+ years paid search experience (agency or client-side)
• 5+ years in leadership roles
• Bachelor’s degree or equivalent experience

Responsibilities

• Own the adaptation and execution of global Paid Search roadmap for international entities.
• Lead, mentor, and grow a high-performing team of search specialists and managers.
• Manage budgets and performance across all search portfolios.
• Translate data into actionable insights and present to executives.

Skills

Growth mindset

Strategic thinking

Analytical ability

Leadership

Communication

Education

Bachelor's degree

Tools

Google Ads

Bing Ads

Tag management

Job description

At HelloFresh, our mission is simple: to change the way people eat, forever. As a global digital-native FMCG company and the world's leading mealkit provider, we are transforming the traditional food supply chain through a data-driven, on-demand model that enables scalable and more sustainable food delivery. The HelloFresh Group includes eight brands serving customers across multiple meal occasions, including HelloFresh, Green Chef, EveryPlate, and Chefs Plate, as well as ready-to-eat meals from Factor and YouFoodz, meat and seafood subscriptions through Good Chop, and pet nutrition with The Pets Table. Through technology, data, and culinary innovation, we deliver personalized food experiences to millions of households worldwide.

The role

As the Lead of Paid Search, you will guide the strategic direction and performance of one of the largest acquisition channels across the international meal-kit and ready-to-eat portfolio (HelloFresh, Green Chef, EveryPlate, and Youfoodz). Operating within a global, matrixed organization, you will act as the key bridge between centrally defined global strategy and local market execution.

You will be responsible for ensuring that global Paid Search roadmaps, frameworks, and best practices are effectively translated, localized, and executed to meet regional business objectives. At the same time, you will advocate for the international market needs, influencing global stakeholders to continuously refine and evolve the overarching strategy.

You will be responsible for ensuring that global Paid Search roadmaps, frameworks, and best practices are effectively translated, localized, and executed to meet regional business objectives. At the same time, you will advocate for the market needs, influencing global stakeholders to continuously refine and evolve the overarching strategy.

You will...

• Global–Local Strategy Alignment:Own the adaptation and execution of the global Paid Search roadmap for the international entities.
• Strategic Leadership: Act as the primary interface between global marketing teams and local stakeholders. Provide structured feedback loops, influencing roadmap evolution based on local insights
• Market Expert:Ensure alignment between centrally defined strategies and regional performance goals
• Team Management: Lead, mentor, and grow a high-performing team of search specialists and managers.
• Budget & Performance: Take full accountability for campaign management, budgeting, and optimization across all search portfolios.
• Advanced Analytics:Utilize automated dashboards and post-analysis reports to turn complex data into actionable insights for executive stakeholders. Ensure data-driven decisions are communicated clearly across teams.
• Hands-On Reporting:Independently build and manipulate spreadsheets (Excel, Google Sheets, or internal tools like Gemini) to perform deep-dive analysis, model scenarios, and generate ad hoc insights. Translate findings into clear, visual presentations to guide strategic decisions and support your team.
• Support Acquisition & Reactivation Targets:Ensure Search and Shopping campaigns are structured and optimized to hit CAC, reactivation volume, and ROI targets that feed directly into churn and reactivation goals. Raising any opportunity to capture incremental conversions.
• Cross-Functional Synergy: Partner with Brand, BI, CRM, and SEO teams to optimize the full consumer journey and provide strategic feedback on creative direction, landing page and search terms.

You are...

• Growth-Obsessed: A leader who thrives in fast-paced environments and is not afraid to dive into the details when necessary.
• A Strategic Thinker: Capable of deducing consumer signals and search engine evaluation trends to stay ahead of the curve.
• An Expert Communicator: Able to explain complex rationales and data trends to both technical teams and senior leadership.
• Analytically Gifted: Possessing superior analytical skills to optimize day-to-day performance and drive large-scale hypothesis testing.
• A Proven Leader: A natural "hustler" with a "can-do" attitude and a track record of driving high-performance results.
• Comfortableoperating across multiple marketsand brands: translating a global framework into something that works locally without losing its integrity

You have...

• Experience: 7+ years of experience in Paid Search (agency or client-side), with at least 5+ years in team management and leadership roles.
• Education: A bachelor’s degree with a strong academic record or proven relevant commercial experience.
• Technical Mastery: Deep expertise in search bidding strategies (tCPA, tROAS), auction dynamics, and various campaign types (Search, Shopping, Performance Max, AI Max).
• Platform Proficiency: Google and Bing Ads certification is required; familiarity with tag management is essential.
• Operational Excellence: Strong organizational and project management skills with the ability to own large-scale initiatives from start to finish.

What we offer

• Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits.
• From our 24/7 gym access, wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!