Field Marketing Lead (12 Month Fixed Term)

United States Digital Space LLC; Berlin; Vor Ort; EUR 70.000 - 95.000; Vollzeit

Benefits dieser Stelle

Hybrid work options

Competitive compensation

Learning stipend

Volunteer week

Zusammenfassung

Braze is seeking an experienced field marketing leader to head EMEA events during a 12-month fixed-term contract. You will own the regional events strategy, collaborate with Partnerships, and drive pipeline goals through high-impact campaigns across DACH and Eastern Europe.

This role demands fluency in German and English, strong vendor management, and a passion for B2B SaaS marketing. The position involves managing vendors, budgets, and on-site execution, with cross-functional alignment to HQ

Qualifikationen

• 5 years of field marketing or event production in a B2B SaaS company.
• Passion for field marketing, events, and partner-driven events.
• Experience collaborating with partners on co-branded events.
• Attention to detail and ability to manage multiple projects.

Aufgaben

• Lead the regional events calendar for EMEA from concept to execution.
• Coordinate cross-functional teams to meet deadlines and budgets.
• Drive programming with HQ for content and speakers.
• Collaborate with Partnerships and Partner Marketing to leverage partners.
• Ensure events comply with brand guidelines and logistics.
• Produce post-event reports with data-driven results.
• Provide on-site support and manage event swag.
• Utilize Salesforce, Zoom, Marketo for event ops.

Kenntnisse

Field marketing

Event production

Vendor management

B2B SaaS

German & English

Tools

Salesforce

Marketo

Zoom

GoToWebinar

Jobbeschreibung

At the company, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If the company sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU'LL DO

Due to our regional marketing lead going on maternity leave, our EMEA team is looking for an experienced, highly-driven individual with meticulous attention to detail to lead field marketing and partner events for EMEA. You will be the field marketing lead for all central region events (DACH, Eastern Europe), meaning you will strategize, evaluate, and collaborate with internal cross-functional teams to efficiently carry out regional events across key markets and with key partners in the the company Partner Marketing Ecosystem, with the goal of delivering on regional pipeline objectives. This will be a contract based offer to cover while the regional manager is on leave.

Creativity and flexibility to adapt to the changing event environment, leveraging creative digital activations, and regionalising global programs for the Central market will be a key function of the role. Day-to-day responsibilities will include leading all GTM communications for events and working closely to create an event strategy that hits the pipeline goals of the Sales team through: researching and evaluating top DACH industry events, consulting Partnerships leads in the region and HQ for integration of partners into field marketing strategy, screening event recommendations from go-to-market teams, scouting and securing event venues for owned events, sourcing and managing DACH-specific vendors and consultants, overseeing on-site production and trouble-shooting at all sponsored and owned events, management of event assets (physical, digital, and promotional), in addition to the important role of sales enablement on events and reporting on event success with data-driven metrics.

Key responsibilities will be:

• Lead the annual events calendar including: strategy and execution of all EMEA events from concept to execution, including venue and vendor sourcing, project management and budget reconciliation

• Work cross-functionally (with marketing and regional stakeholders) to ensure all deliverables and deadlines are identified and met throughout the development, budget and fee negotiations, legal compliance, design, programming, and enablement phases of projects, including working closely with global event counterparts at HQ as needed

• Drive regional event programming and content delivery – being the project lead with HQ content leads to help programming/speakers on the development of content, and then manage how event programming is shared during and post event

• Collaborate effectively with EMEA Partnerships and Partner Marketing in HQ to ensure partners are leveraged to drive field marketing strategy and pipeline goals

• Collaborate with HQ brand team to ensure events are within brand guidelines

• Lead the Central region go-to-market event enablement on monthly/quarterly event plans with Sales and Success teams

• Lead event kick-offs and weekly event program syncs to streamline communication and ensure alignment across the marketing team at HQ

• Work collaboratively with website and operations teams to ensure internal systems (Salesforce, Zoom, GoToWebinar, Marketo, etc.) are effectively used

• Measure and evaluate event success and effectiveness against pipeline goals and regional KPIs

• Create post-event wrap-up reports, sharing key learnings and best practices

• Act as in-office event support for the Central teams, including management of swag/brand needs, as well as in-office event support for non-marketing events as needed

WHAT YOU HAVE

• 5 years experience as a field marketer/event production manager/producer at a B2B SaaS company

• Field marketing, events and event management are your passion

• Experience working with partners to run co-branded events

• Organized and has an incredible attention to detail

• Able to prioritize and juggle multiple projects at once

• Outgoing and able to lead informational sessions with regional go-to-market team

• Works well within a fast-paced environment and can adapt to changes easily and efficiently

• Clever problem solver who is comfortable making decisions and/or collaborating with team members. Not afraid to ask questions or raise concerns

• A polished and professional demeanor with an eye for excellence

• Vendor management skills able to drive vendor relationships to strategic end

• Extensive travel for assigned projects

• Experience at industry events like DMEXCO, OMR is a plus

• Fully Fluent in German + English

Please note that this position is a 12-month fixed-term contract.

WHAT WE OFFER

the company benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment.

From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. the company offers benefits such as:

• Competitive compensation that may include equity

• Retirement and Employee Stock Purchase Plans

• Flexible paid time off

• Comprehensive benefit plans covering medical, dental, vision, life, and disability

• Family services that include fertility benefits and equal paid parental leave

• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend

• A curated in-office employee experience, designed to foster community, team connections, and innovation

• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching

• Employee Resource Groups that provide supportive communities within the company

• Collaborative, transparent, and fun culture recognized as a Great Place to Work

ABOUT the company

the company is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. the company helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the the company Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimiz