Marketing Program Manager

Aston Carter; Deutschland; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

Aston Carter is seeking a Partner Strategy & Program Marketing Manager to plan, execute, and measure partner marketing and GTM initiatives across Germany, Austria, and Switzerland (DACH).

You will coordinate campaigns, events, product launches, and partner engagement while aligning with sales, agencies, and regional stakeholders to meet business priorities.

Qualifikationen

• Bachelor's degree or equivalent practical experience in a related field.
• Fluent German and English (written and spoken).
• 2–5 years of experience in marketing, program management, partner marketing, or related areas.

Aufgaben

• Support the execution of partner marketing and go-to-market programs across the DACH region.
• Coordinate campaigns, events, webinars, product launches, and partner engagement activities.
• Work with Go-to-Market Managers, Partner Development Managers, sales teams, agencies, and regional stakeholders to deliver priorities.

Kenntnisse

Project management

Stakeholder management

Analytical mindset

Communication

Collaboration

Multitasking

German language

English language

Ausbildung

Bachelor's degree in Marketing, Business Administration, Communications, Economics, International Business, or related field

Tools

AI-powered marketing tools

Microsoft Copilot

Jobbeschreibung

We are looking for a Partner Strategy & Program Marketing Manager to support the planning, execution, and performance measurement of partner marketing and go-to-market initiatives across Germany, Austria, and Switzerland (DACH)

Your key responsibilities

• Support the execution of partner marketing and go-to-market programs across the DACH region
• Coordinate campaigns, events, webinars, product launches, and partner engagement activities
• Work closely with Go-to-Market Managers, Partner Development Managers, sales teams, agencies, and regional stakeholders to deliver business priorities
• Manage project timelines, deliverables, and program execution across multiple markets
• Track marketing investments, budgets, program spend, and execution performance against agreed objectives
• Analyze program, partner, and marketing performance data to identify trends, opportunities, and areas for improvement
• Prepare reports, business insights, presentations, and executive-ready materials for leadership reviews and stakeholder meetings
• Measure program effectiveness and provide recommendations to optimize future activities
• Support localization and delivery of marketing and sales materials for regional campaigns and product launches
• Contribute to AI-enabled marketing initiatives that improve reporting, business insights, strategic planning, and operational efficiency
• Bachelor's degree in Marketing, Business Administration, Communications, Economics, International Business, or a related field, or equivalent practical experience
• Fluent German and English language skills, both written and verbal
• l.2-5 years of experience in marketing, program management, partner marketing, sales operations, business operations, or a related field
• Strong project and program management skills with the ability to manage multiple priorities simultaneously
• Excellent communication, stakeholder management, and collaboration skill
• Strong analytical mindset with experience interpreting business and marketing performance data

Preferred experience

• Experience supporting go-to-market programs, marketing campaigns, events, webinars, or sales enablement initiatives
• Experience working with distributors, resellers, channel partners, or partner ecosystems
• Experience creating reports, dashboards, presentations, and business insights for management audiences
• Knowledge of marketing operations, budget tracking, and performance measurement
• Experience working within a multinational technology company or international business environment
• Familiarity with AI-powered productivity, reporting, and collaboration tools, including Microsoft Copilot
• Experience working across multiple countries or markets within EMEA is a plus

What will make you successful

• You are highly organized and able to manage multiple projects and stakeholders simultaneously
• You are comfortable working with data and translating insights into actionable recommendations
• You build strong relationships and collaborate effectively across different teams and functions
• You take ownership, work proactively, and thrive in a fast-paced environment
• You have strong attention to detail and a focus on quality and execution
• You are passionate about technology, AI-driven innovation, and continuous improvement
• You enjoy working in an international and collaborative environment where you can make a measurable business impact