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Team Lead Display Marketing (f/m/x)

AUTO1 Group SE

Berlin

Vor Ort

EUR 65.000 - 90.000

Vollzeit

Vor 17 Tagen

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Zusammenfassung

A leading independent used car dealer in Europe is seeking a Team Lead Display Marketing. The ideal candidate will drive the advertising strategy, manage creative collaboration, and optimize campaign performance in a dynamic environment. Join a diverse team offering flexible working arrangements and growth opportunities.

Leistungen

Professional development opportunities
Flexible working arrangements
Discounts and wellness programs

Qualifikationen

  • Extensive experience in online display advertising.
  • Proven creative leadership and in-depth analytical skills.
  • Fluency in English; additional European languages are a plus.

Aufgaben

  • Lead planning, execution, and optimization of display advertising.
  • Manage A/B and multivariate testing for effective messaging.
  • Analyze performance data to refine targeting and bidding strategies.

Kenntnisse

Analytical skills
Creative leadership
Team leadership

Jobbeschreibung

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Client:

AUTO1 Group SE

Location:

Berlin, Germany

Job Category:

Other

EU work permit required:

Yes

Job Reference:

e1b646caab5f

Job Views:

3

Posted:

15.06.2025

Expiry Date:

30.07.2025

Job Description:

Autohero is Europe’s largest independent used car dealer, revolutionizing the way customers find and buy cars. As part of the Auto1 Group, we are disrupting a traditionally dominated industry. We offer a seamless, transparent, and hassle-free car-buying experience through our online and offline presence. Our marketing team uses data-driven insights to run efficient campaigns and improve the customer journey. We handle all acquisition marketing and optimization activities in-house, providing an excellent environment for growth.

We are seeking a Team Lead Display Marketing (f/m/x) to develop and execute our online display advertising strategy across GDN, DV360, and other programmatic platforms. This role involves leading creative development, campaign execution, and ongoing optimization—using data, innovation, and a test-and-learn approach to maximize customer acquisition and engagement.

  • Strategy ownership: Lead planning, execution, and optimization of display advertising, focusing on static and animated image formats.
  • Creative leadership: Collaborate with the Design team to conceptualize and refine ad creatives tailored to diverse customer segments, aligned with Autohero’s brand.
  • Testing & experimentation: Establish and manage systematic A/B and multivariate tests to identify the most effective messaging and visuals.
  • Data-driven optimization: Analyze performance data to refine creative assets, targeting, and bidding strategies for maximum ROI.
  • Retargeting: Manage retargeting strategies to re-engage high-potential users with personalized creatives and offers.
  • Programmatic buying: Optimize campaigns via DV360, ensuring efficient inventory and audience targeting.
  • Publisher partnerships: Negotiate deals with publishers for premium inventory and scaling opportunities.
  • Market intelligence: Monitor industry trends and competitor activity to inform strategies and maintain a competitive edge.
  • Team leadership: Build and mentor a high-performing team, fostering a culture of innovation and knowledge sharing.
  • Cross-functional collaboration: Work with Brand, Product, and Analytics teams to align objectives and maximize campaign impact.

Qualifications include extensive experience in online display advertising, proven creative leadership, strong analytical skills, and success in leading teams. Fluency in English is required; additional European languages are a plus.

We offer a diverse and international work environment, professional development opportunities, flexible working arrangements, and benefits including discounts and wellness programs. Join us and be part of our success story!

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