Team Lead – Customer Engagement (all genders) - Hybrid

Eurowings Digital GmbH; Köln; Vor Ort; EUR 65.000 - 85.000; Vollzeit

Zusammenfassung

A leading travel technology firm in Köln is seeking a Customer Engagement Manager to lead and inspire their marketing team. The role includes owning the newsletter strategy, driving personalization, and leveraging AI to enhance marketing automation. Ideal candidates will have 7-10 years of CRM experience and demonstrate strong leadership abilities.

Qualifikationen

• 7-10 years of experience in CRM, customer engagement, or lifecycle marketing.
• Proven leadership experience, with the ability to inspire and develop talent.
• Deep understanding of customer journey design.

Aufgaben

• Lead, mentor and inspire the Customer Engagement team.
• Own the newsletter channel strategy and optimize campaign performance.
• Drive personalization and segmentation for targeted messaging.

Kenntnisse

CRM experience

Customer engagement

Leadership

Analytical mindset

Tools

CRM systems

Jobbeschreibung

You will lead one of our customer-facing teams, shaping how millions of traveler's experience our brand. You will own the newsletter strategy, drive personalization and segmentation to maximize engagement, conversion, and loyalty, lead marketing automation innovation, and expand into new channels.

What you'll do

• Lead, mentor and inspire the Customer Engagement team (Marketing & Automation Managers) to deliver outstanding channel performance and customer experiences
• Own the newsletter channel strategy, including calendar planning, performance tracking, campaign optimization and content quality
• Drive personalization and segmentation to deliver targeted and relevant messaging that maximizes engagement, conversion and loyalty
• Collaborate with cross-functional teams to align messaging, ensure creative impact, and optimize channel capabilities, integrations and performance
• Drive marketing automation by expanding personalization, trigger-based journeys and customer lifecycle programs
• Introduce and scale AI-powered workflows to improve content creation, targeting, testing and reporting efficiency

What you'll need

• 7-10 years of experience in CRM, customer engagement, or lifecycle marketing — ideally within e-commerce, travel, or a subscription-based business
• Proven leadership experience, with the ability to inspire and develop both creative and technical talent
• Deep understanding of CRM systems and tools, and customer journey design
• Experience with new channel implementation (e.g., WhatsApp, SMS, push notifications, in-app messaging) and omnichannel orchestration
• Strong grasp of email marketing best practices, from content strategy to deliverability
• Analytical mindset with proven ability to interpret performance data and translate it into actionable strategies
• Excellent stakeholder management skills, able to align multiple teams towards a common goal
• Experience with AI applications in marketing (content generation, predictive targeting, workflow automation) or the ability to quickly adopt and integrate new AI tools into workflows

What you'll bring

• Entrepreneurial, results-driven, and customer-centric
• Fluent in English; German proficiency is a plus.