Team Lead CRM (m/f/x)

Scalable Capital; München; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

A leading digital investment platform in Europe seeks a CRM Manager to develop and execute strategies that enhance customer relationships and engagement. This role offers exciting challenges in a dynamic, inclusive work environment located in Munich, where innovation thrives, and team collaboration is paramount.

Leistungen

Flexible vacation policy

Attractive compensation package

Relocation support

Monthly contribution for the Deutschland Jobticket

Free German language classes

Qualifikationen

• Several years of experience in CRM within direct-to-consumer or app-based businesses.
• Experience in scaling teams and implementing multi-product strategies.
• Track-record in developing customer-focused engagement and retention strategies.

Aufgaben

• Own the CRM vision and strategy to build long-term customer relationships.
• Leverage data to enhance customer lifecycle understanding and increase retention.
• Collaborate with marketing, engineering, content, and product teams.

Kenntnisse

Leadership

CRM Knowledge

Data Analysis

Pragmatism

Fluency in German

Fluency in English

Tools

Salesforce Marketingcloud

Jobbeschreibung

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Scalable Capital is a leading digital investment platform in Europe. The company empowers everyone to shape their financial future. Scalable Broker makes it easy and affordable for clients to invest professionally in stocks, ETFs and other exchange-traded products and set up savings plans. Scalable Wealth, the digital wealth management service, offers clients professional investment in ETF portfolios and is also adopted as a white-label solution by renowned B2B partners. With the European Investor Exchange (EIX) Scalable Capital offers a stock exchange for retail investors in Europe. Over 27 billion euro is held on the platform by more than one million clients. Scalable Capital was founded in 2014 and employs more than 500 people at its offices in Munich, Berlin, Vienna, and London. Together with the founding and management team around Erik Podzuweit and Florian Prucker, they are working on a new generation of financial services.

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Our Company Values guide us every day in how we work and collaborate. To learn more about them, you can find our values (English).

Job Description

• Own the CRM vision and strategy on how to best build a long-term relationship with our customer base
• Be on top of CRM trends and initiate projects to further grow the contribution of CRM to business results
• Leverage data to better understand our customer segments and their lifecycle, ultimately increasing LTV and retention
• Work collaboratively with marketing-, engineering-, content- and product teams.
• Apply personalized lifecycle strategies to develop and run engaging and impactful campaigns across multiple channels including email, push, SMS etc
• Strive for excellence in our CRM measures to ensure a seamless customer experience across touchpoints

Qualifications

• Strong leader with several years of experience in CRM in a direct-to-consumer and/or app-based business
• Exceptional CRM knowledge with profound technical and commercial understanding, ideally with experience in scaling teams and implementing multi-product strategies
• Deep-knowledge of the customer-lifecycle with first-hand experience in developing customer-focused and scalable activation-, engagement-, retention-, and loyalty strategies
• Strong track record in setting up an innovative ‘test-and-learn’-culture to continuously adjust the CRM approach for an ongoing improvement of results
• Pragmatism in executing short-term projects while driving long-term strategy implementation
• Proven ability to build, lead, and mentor a high performing team
• Experience with Salesforce Marketingcloud
• You are fluent in German and English

Additional Information

• Be part of one of the fastest-growing and most visible Fintech startups in Europe, creating innovative services that have a substantial impact on the lives of our customers
• Work with an international, diverse, inclusive, and ever-growing team that loves creating the best products for our clients
• Work from our centrally located offices in the heart of Munich or Berlin, nestled in lively neighborhoods filled with vibrant restaurants, cozy cafés, and a wide range of convenient amenities
• Be productive with the latest hardware and tools
• Learn and grow by joining our in-house knowledge sharing sessions and spending your individual Education Budget
• Learn and experience German culture first hand by joining our free German language classes
• (International) relocation support
• Flexible vacation policy and the opportunity to work from abroad
• Benefit from an attractive compensation package and from the company pension scheme
• Monthly contribution of 25% for the ‘Deutschland Jobticket’
• Say goodbye to order commissions and say hello to your complimentary subscription of Scalable Capital's PRIME+ Broker