Student for master's thesis - Customer & Sales Experience Home Energy Solutions

Mercedes-Benz Mobility AG; Stuttgart; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

Mercedes-Benz Mobility AG est à la recherche d'un étudiant en Master pour une thèse axée sur la recherche concernant l'intégration des véhicules électriques. Ce projet vise à évaluer comment les clients interagissent avec des produits innovants tout en bénéficiant de l'accompagnement d'experts dans le domaine. L'opportunité comprend un mentorat, des horaires flexibles et une influence directe sur l'expérience client dans un contexte de mobilité durable.

Leistungen

Flexibilité de travail à distance et horaires flexibles

Accès à des ateliers internes et événements de revendeurs

Ce projet a un impact direct sur l'avenir de l'intégration des véhicules électriques

Rémunération attractive

Encadrement par des chefs de produits expérimentés

Qualifikationen

• Expérience en méthodes de recherche qualitatives et quantitatives.
• Compétences en conception d'enquête et analyse de données.
• Intérêt pour la mobilité durable et l'expérience client.

Aufgaben

• Développer un cadre de recherche pour évaluer l'expérience des clients et des revendeurs.
• Collecter et analyser des données qualitatives et quantitatives.
• Formuler des recommandations stratégiques basées sur les résultats de recherche.

Kenntnisse

Méthodologie de recherche

Analyse de données

Communication

Ausbildung

Étudiant en Master en (Psychologie) Business, Administration, Marketing, ou Sciences sociales

Jobbeschreibung

Life is always about becoming… Becoming means going on a journey to be the best version of our future selves. While we discover new things, we will face challenges, master them and grow beyond our individual limits.

Apply for a job at Mercedes-Benz and find your individual role and workspace to unleash your talents to the fullest. Empowered by visionary colleagues who share the same pioneering spirit. Joining us means becoming part of a global team that aims to build the most desirable cars in the world. Together for excellence.

Job-ID : MER0003O1S

About the project :

At Mercedes-Benz Mobility, we are shaping the future of sustainable transportation by reimagining how customers interact with electric vehicles — not just through ownership, but also through the intelligent integration of charging. Within the Charging Unit, our focus is on enabling EV customers to enjoy seamless, smart and sustainable charging experiences. Our work directly supports the transition to a zero-emission, software-driven mobility ecosystem, both in public and at home. To this end, Mercedes-Benz is piloting an innovative home energy product for EV customers, which connects the vehicle with the customer's home an integrates them closely. The pilot will explore how customers and dealers will interact with this new offering and how it will integrate into the EV sales journey.

Thesis objectives...

Your thesis will focus on designing and implementing a research framework to evaluate customer and dealer experience throughout the pilot. You will collect and analyze qualitative and quantitative data to validate key hypotheses and derive actionable insights for product development, customer engagement, and sales strategy.

The final thesis selection is made in close consultation with you, the university and us.

Your responsibilities :

You will play a pivotal role in uncovering insights into how our customers will interact with our new product offering identifying key drivers of adoption, satisfaction, and areas for improvement. Your findings will directly inform our strategic product development, sales strategies, and customer engagement efforts.

• Develop a comprehensive research framework : Design a robust methodology for evaluating customer and dealer feedback, integrating both qualitative and quantitative approaches
• Design and execute data collection : Create and deploy effective interview guides, surveys, and questionnaires for pilot participants (customers and dealers)
• Validate and explore key hypotheses : Investigate critical aspects of the pilot, including but not limited to

customer behavior (motivation, satisfaction level, perceived value, barriers of adoption etc.),

• sales impact (conversion, effectiveness of different sales channels, incentive programs etc.),
• product performance (user experience, ease of installation and setup, ease of use, technical reliability etc.) and
• customer education (necessary information, onboarding process, product understanding etc.)
• Contribute to defining and tracking success metrics : Collaborate with the product management team to establish and monitor relevant Key Performance Indicators (KPIs) throughout the pilot
• Derive actionable implications and recommendations : Translate complex research findings into clear, concise, and actionable recommendations for product management

The master thesis can start from September 2025.

• Enrolled in a Master's program in (Business) Psychology, Business Administration, Marketing, Social Science, or a related field
• Strong foundation in qualitative and quantitative research methods, survey design, and data analysis
• Excellent communication skills in German and English
• Interest in sustainable mobility, energy systems, and customer experience
• Independent, analytical, and structured working style

What we offer :

• Real-world impact : Your work will directly influence the future of EV and energy integration at Mercedes-Benz
• Mentorship : Close collaboration with experts in innovation, customer experience, and smart energy
• Flexibility : Remote work options and flexible scheduling
• Networking : Access to internal workshops, dealer events, and pilot participants
• Attractive remuneration
• Direct involvement in a live customer pilot program, providing real-world experience
• Mentorship and guidance from experienced product managers

Additional information :

It doesn't work completely without formalities. When sending your online application, please attach your CV, certificate of enrollment, current performance record, relevant certificates (max. 5 MB) and mark your application documents as "relevant for this application" in the online form.

Please find the criteria of employment "here".

Citizens of countries outside the European Trade Union please send, if applicable, your residence / work permit.

We particularly welcome online applications from candidates with disabilities or similar impairments in direct response to this job advertisement. If you have any questions, you can contact the local disability officer once you have submitted your application form, who will gladly assist you in the onward application process : [e-mail]

Please understand that we no longer accept paper applications and that there is no right to get your documents returned.

If you have any questions regarding the application process, please contact HR Services by e-mail at [e-mail] or by phone : 0711 / 17-99000 (Monday to Friday between 10 a.m. to 12 a.m. and 1 p.m. to 3 p.m.).