Student for master's thesis - Customer & Sales Experience Home Energy Solutions

Mercedes-Benz; Stuttgart; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

Mercedes-Benz bietet eine spannende Gelegenheit für eine Masterarbeit im Bereich Kunden- und Vertriebserfahrung im Kontext nachhaltiger Mobilität. Sie werden an der Design- und Implementierungsforschung arbeiten, die Auswirkungen auf Kundeninteraktionen und strategische Produktentwicklung hat. Diese Position bietet reale Auswirkungen, Flexibilität und Möglichkeiten zur Zusammenarbeit mit Experten auf dem Gebiet.

Leistungen

Real-world impact

Mentorship

Flexibility

Networking

Attractive remuneration

Qualifikationen

• Starke Kenntnisse in Umfrage design und Datenauswertung.
• Exzellente Kommunikationsfähigkeiten in Deutsch und Englisch.
• Interesse an nachhaltiger Mobilität und Kundenerfahrung.

Aufgaben

• Entwicklung eines umfassenden Forschungsrahmens zur Evaluierung von Kunden- und Händlerfeedback.
• Design und Durchführung von Datensammlungsaktionen.
• Ableitung von umsetzbaren Empfehlungen für das Produktmanagement.

Kenntnisse

Qualitative und quantitative Forschung

Datenanalyse

Kommunikation

Ausbildung

Master-Programm in Psychologie, Betriebswirtschaft oder einem verwandten Bereich

Jobbeschreibung

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Student for master's thesis - Customer & Sales Experience Home Energy Solutions, Stuttgart

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Client:

Location:

Stuttgart, Germany

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

22cb96d1c9ff

Job Views:

2

Posted:

23.06.2025

Expiry Date:

07.08.2025

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Job Description:

About the project:

At Mercedes-Benz Mobility, we are shaping the future of sustainable transportation by reimagining how customers interact with electric vehicles — not just through ownership, but also through the intelligent integration of charging. Within the Charging Unit, our focus is on enabling EV customers to enjoy seamless, smart and sustainable charging experiences. Our work directly supports the transition to a zero-emission, software-driven mobility ecosystem, both in public and at home. To this end, Mercedes-Benz is piloting an innovative home energy product for EV customers, which connects the vehicle with the customer’s home an integrates them closely. The pilot will explore how customers and dealers will interact with this new offering and how it will integrate into the EV sales journey.

Thesis objectives...

Your thesis will focus on designing and implementing a research framework to evaluate customer and dealer experience throughout the pilot. You will collect and analyze qualitative and quantitative data to validate key hypotheses and derive actionable insights for product development, customer engagement, and sales strategy.

The final thesis selection is made in close consultation with you, the university and us.

Your responsibilities:

You will play a pivotal role in uncovering insights into how our customers will interact with our new product offering identifying key drivers of adoption, satisfaction, and areas for improvement. Your findings will directly inform our strategic product development, sales strategies, and customer engagement efforts.

• Develop a comprehensive research framework: Design a robust methodology for evaluating customer and dealer feedback, integrating both qualitative and quantitative approaches
• Design and execute data collection: Create and deploy effective interview guides, surveys, and questionnaires for pilot participants (customers and dealers)
• Validate and explore key hypotheses: Investigate critical aspects of the pilot, including but not limited to customer behavior (motivation, satisfaction level, perceived value, barriers of adoption etc.), sales impact (conversion, effectiveness of different sales channels, incentive programs etc.), product performance (user experience, ease of installation and setup, ease of use, technical reliability etc.) and customer education (necessary information, onboarding process, product understanding etc.)
• Contribute to defining and tracking success metrics: Collaborate with the product management team to establish and monitor relevant Key Performance Indicators (KPIs) throughout the pilot
• Derive actionable implications and recommendations: Translate complex research findings into clear, concise, and actionable recommendations for product management

The master thesis can start from September 5.

Qualifikationen

• Enrolled in a Master’s program in (Business) Psychology, Business Administration, Marketing, Social Science, or a related field
• Strong foundation in qualitative and quantitative research methods, survey design, and data analysis
• Excellent communication skills in German and English
• Interest in sustainable mobility, energy systems, and customer experience
• Independent, analytical, and structured working style

What we offer:

• Real-world impact: Your work will directly influence the future of EV and energy integration at Mercedes-Benz
• Mentorship: Close collaboration with experts in innovation, customer experience, and smart energy
• Flexibility: Remote work options and flexible scheduling
• Networking: Access to internal workshops, dealer events, and pilot participants
• Attractive remuneration
• Direct involvement in a live customer pilot program, providing real-world experience
• Mentorship and guidance from experienced product managers

Additional information:

Please find the criteria of employment .

Citizens of countries outside the European Trade Union please send, if applicable, your residence / work permit.

Please understand that we no longer accept paper applications and that there is no right to get your documents returned.

BenefitsMitarbeiterrabatte möglichEssenszulagenBetriebliche AltersversorgungMitarbeiterbeteiligung möglichHybrides Arbeiten möglichMitarbeiterhandy möglichGesundheitsmaßnahmenFlexible Arbeitszeit möglichMitarbeiter EventsMobilitätsangeboteLebenslanges LernenGute AnbindungParkplatzKantine, CaféBetriebsarztBarrierefreiheit

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