Strategy Manager for Brand Partnerships Photonics & Optics (m/f/x)

JR Germany; Oberkochen; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

Join a leading supplier of optical technologies as a Strategy Manager for Brand Partnerships in Oberkochen. This dynamic role focuses on enhancing brand visibility within the consumer products sector, particularly in photography and imaging. You'll be responsible for developing strategic initiatives, fostering relationships with existing partners, and driving collaborative projects. With a focus on key markets and a commitment to innovation, this position offers an exciting opportunity to make a significant impact in a forward-thinking company. If you have a passion for branding and strategic communication, this role is perfect for you.

Qualifikationen

• Master’s degree in business with a focus on branding, marketing, or communication.
• Several years of experience in strategic planning and brand management.

Aufgaben

• Develop and execute strategic brand partnership initiatives.
• Analyze market developments and identify trends for ZEISS.
• Manage collaborative projects with brand partners.

Kenntnisse

Strategic Planning

Brand Management

Analytical Skills

Project Management

Communication

Problem-Solving

Entrepreneurial Mindset

Ausbildung

Master’s degree in International Business/Economics

Jobbeschreibung

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Strategy Manager for Brand Partnerships Photonics & Optics (m/f/x), Oberkochen

Client: ZEISS

Location: Oberkochen

Job Category: Other

EU work permit required: Yes

Job Views:

2

Posted:

06.05.2025

Expiry Date:

20.06.2025

Job Description:

Step out of your comfort zone, excel and redefine the limits of what is possible. That's just what our employees are doing every single day – in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people.

In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long-term goal of the Carl Zeiss Foundation: to bring science and society into the future together.

Join us today. Inspire people tomorrow.

Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, philosophy of life, disability, age, sexual orientation or identity.

Apply now! It takes less than 10 minutes.

ZEISS, a leading supplier of optical and optoelectronic technologies, is bundling units outside the divisions in the Photonics & Optics strategic business unit that offer customers a wide range of optical and photonic technologies in highly specialized markets around the world: mobile imaging, hunting & nature, cinematography, microoptics, spectroscopy, planetariums and simulation projection solutions.

The Strategy Manager for Brand Partnerships in the Business Unit Mobile Imaging is responsible for developing and executing strategic brand partnership initiatives to enhance ZEISS brand visibility within the consumer products sector, specifically in photography and imaging fields. This role involves identifying market opportunities, fostering relationships with existing Brand Partnerships (e.g., vivo / Sony), and driving collaborative projects aligned with the Business Unit's goals.

• Acquire a comprehensive understanding of the mobile imaging market segment, focusing on key markets, products, customers, and competition to analyze market developments, business potential, and identify trends and opportunities for ZEISS.

• Foster collaboration with international colleagues to capitalize on global brand collaboration opportunities, focusing on key growth markets such as China.

• Successfully partner with existing Brand Partners (especially vivo) and explore potential new product categories.

• Support leadership in negotiation strategies to manage partnership agreements, assist with creation and management of license/collaboration agreements, ensuring mutual benefits and long-term collaboration.

• Lead and manage collaborative projects with Brand Partnerships (mainly vivo) and involved ZEISS Business Units, ensuring timely and successful execution.

• Represent ZEISS on business trips worldwide as a brand spokesperson, including partnership meetings and launch events for co-branded products.

• Coordinate interdisciplinary teams without a formal leadership role and manage internal and external agencies.

Minimum qualifications:

• Master’s degree in international business/economics, ideally with a focus on branding, marketing, or communication.

• Several years of relevant professional experience in strategic planning, strategic communication, and marketing, especially in branding and brand management for a premium brand; consulting experience is a plus.

• Excellent analytical, problem-solving, and project management skills.

• Entrepreneurial mindset, open-mindedness, and goal-oriented with a “get-things-done” attitude.

• Business fluency in English (written and spoken); Chinese language skills are advantageous.

• Willingness to travel internationally up to 10-15%.