ROLE DESCRIPTION
What we're looking for?
We need a Strategic Project Lead with 2-3+ years of experience in growth, strategy, or operations, ideally from fast-paced environments like startups or marketplaces. You should have a demonstrated track record of scaling contributor bases or user communities using creative, data-driven methods. Bonus points if you have experience building talent-sourcing pipelines or exposure to the AI/ML ecosystem.
What you'll do:
- Design and execute multi-channel acquisition campaigns targeting expert contributors across technical and specialized domains.
- Develop creative acquisition loops such as coding challenges, referral programs, university outreach, and content-based community growth.
- Engage relevant communities via Discord, Slack, newsletters, and niche forums.
- Launch and optimize paid advertising campaigns on platforms like LinkedIn, Reddit, and X.
- Create resonant content to drive engagement and conversion, including email drips, thought leadership pieces, and UGC initiatives.
- Build and own the entire contributor funnel from sourcing to onboarding.
- Collaborate with Product and Engineering to enhance contributor tooling and onboarding flows.
- Own and improve funnel metrics including conversion rates, CAC, onboarding time, and contributor retention.
- Implement robust measurement frameworks using A/B testing, cohort analysis, and attribution tracking.
- Drive iterative improvements across outreach strategies and content performance.
- Forecast supply-side contributor growth in alignment with operational and product needs.
- Develop and implement contributor management systems for vetting, availability tracking, and workflow matching.
- Build infrastructure to manage and optimize contributor utilization across projects.
- Partner with Operations to define and enforce quality standards and training systems.
- Implement contributor engagement and retention mechanisms to reduce churn and improve performance visibility.