Strategic media buyer

NovaSearch GmbH; Berlin; On-site; EUR 50,000 - 70,000; Full time

Job summary

A leading media agency in Berlin is seeking a skilled media buyer to take ownership of TV and digital campaigns across CEE markets. The ideal candidate will have several years of practical experience in media buying, with strong negotiation and analytical skills to optimize budgets and campaigns effectively. This role offers an exciting opportunity to build long-term partnerships and manage strategic procurement processes.

Qualifications

• Several years of practical experience in media buying, ideally with TV and digital focus.
• Expertise in negotiating complex contracts and optimizing terms.
• Strong analytical skills to interpret data and provide actionable insights.

Responsibilities

• Take ownership of TV and digital campaigns across CEE markets.
• Analyze pricing structures and negotiate optimal conditions.
• Build long-term relationships with sales houses and media agencies.
• Manage sourcing of additional marketing services and develop procurement processes.
• Analyze media trends and performance KPIs to optimize budgets.

Skills

Negotiation expertise

Analytical thinking

Media buying

Data analysis

Job description

• Media Sourcing & Buying: Take ownership of TV and digital campaigns (social, programmatic, display) across CEE markets. Analyze complex pricing structures and negotiate the best conditions.
• Agency & Partner Management: Build long-term, partnership-driven relationships with sales houses and media agencies.
• Data-driven Optimization: Analyze media trends and performance KPIs, derive actionable insights, and optimize budgets.
• Strategic Procurement: Manage the sourcing of additional marketing services and develop scalable procurement processes and structures.
• Several years of practical experience in media buying, ideally with TV and digital focus; agency background is a plus
• Negotiation expert: experience shaping complex contracts, optimizing terms, and maintaining fair long-term partnerships
• Strong analytical skills: able to translate data and price analysis into actionable recommendations