Strategic Marketing Manager

Silversmith Capital Partners; Berlin; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Benefits dieser Stelle

€1,000 annual learning budget

30 days of annual leave

Home office setup budget

Mental health support

20% company subsidy on pension contributions

Subsidised public transport ticket

Dog-friendly office

Lease a bike through BusinessBike

Zusammenfassung

Talon.One in Berlin is searching for a Strategic Marketing Manager to lead the development of assets and playbooks for Go-To-Market teams. This role is essential in translating industry thought leadership into compelling marketing strategies.

Ideal candidates should have proven B2B marketing experience, exceptional storytelling abilities, and strong project management skills. Employees enjoy benefits like a learning budget, additional leave, and a collaborative work environment.

Qualifikationen

• Proven B2B marketing experience across content strategy, content marketing, or product marketing roles.
• Background in large enterprise marketing environments, preferably in martech, commerce tech, or retail tech.
• Exceptional storytelling abilities with a knack for turning complex technical ideas into clear content.

Aufgaben

• Translate market narratives into assets and activations for GTM teams.
• Develop strategy and content for educational series and industry events.
• Collaborate across departments to ensure cohesive campaign messaging.

Kenntnisse

B2B marketing experience

Content strategy

Project management

Storytelling abilities

Collaboration

Jobbeschreibung

ABOUT US:

Talon.One is the most powerful incentives engine that unifies loyalty, promotions, and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world's most-loved brands including Adidas, Sephora, and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.

ABOUT THE ROLE:

Talon.One is hiring a Strategic Marketing Manager to turn thought leadership into the assets and playbooks that GTM teams use to win in our key ecosystems. You are a skilled B2B SaaS marketer used to the space between Product Marketing and Content Marketing. You know what makes a campaign work, how to translate a point-of-view into messaging and positioning, and how to equip GTM teams to carry that message to market.

The Strategic Marketing team is a ‘hub’ in our hub-and-spoke marketing model, working closely with other teams to execute our campaigns. This role is a key translation layer between Strategic Marketing’s industry thought leaders and those teams as we take a tailored message to our key ecosystems.

This is a full-time role based in Berlin, Germany.

ONCE YOU ARE HERE YOU WILL:

• Translate overarching market narratives into assets & activations for use across GTM
• Tailor campaign messaging to ecosystems, partners, verticals, and personas
• Develop strategy and high-impact content for educational series and flagship events like NRF, ShopTalk, and our owned event series, INCENTIVIZE
• Build enablement materials and playbooks to help sales, customer success, and account management teams activate narratives
• Collaborate across product marketing, brand, partnerships, and demand generation teams to nail our campaign messaging wherever it shows up

WHAT WE NEED YOU TO BRING TO THE TABLE:

• Proven B2B marketing experience across content strategy, content marketing, or product marketing roles
• Background working within large enterprise marketing environments, preferably in martech, commerce tech, or retail tech
• Track record of building standout messaging and orchestrating successful campaigns tied to major industry events like ShopTalk and NRF
• Exceptional storytelling abilities with a knack for turning complex technical ideas into clear, usable slide decks and written content
• Strong project management skills and comfort working horizontally across multiple stakeholders without needing direct ownership over execution
• High-energy, collaborative mindset with the hustle required to thrive in a fast-paced environment

WHAT'S IN IT FOR YOU:

• €1,000 annual learning budget and free German language courses to boost your skills
• 30 days of annual leave, plus extra paid days for your birthday and moving day
• Home office setup budget, a monthly home office allowance
• Freedom to work from abroad for up to 90 days worldwide!
• Mental health support with nilo.health and a discounted Urban Sports Club membership
• 20% company subsidy on your pension contributions
• Subsidised BVG public transport ticket and a dog-friendly Berlin office where your furry friend is welcome
• Lease your ideal bike through BusinessBike

WHY YOU SHOULD WORK FOR US:

• The right attitude: modern methods and a diverse, creative workspace with an open and international culture
• Everyone for the product: Together we create a flexible, highly scalable product with state-of-the-art technologies. We can only succeed if everyone works as a team
• Healthy Growth: Growing our company means growing everyone in the team. We love to share knowledge and learn
• A great environment: Flexible and family-friendly environment, bright and easily accessible offices, modern software and hardware
• High flexibility degree: Prefer to work early or late at night? Do you have to pick up your children from kindergarten? Do you prefer working abroad? We believe in results and motivated employees

Do you want this job?

We’d love to hear from you! Apply directly via the form below.

Talon.One is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. We do not make employment decisions on the basis of race, color, religious belief, ethnic origin, nationality, sex, gender identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by company policy. As an employer we strive for a healthy and safe workplace and strictly prohibit harassment of any kind.

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