Staff Digital Media Manager (f/m/d) Programmatic & Social

IONOS Group; Karlsruhe; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Flexible hours

Canteen subsidy at some locations

Modern office with good transport

Employee discounts

Team events (summer/winter)

Job summary

The IONOS Group is seeking a seasoned programmatic media specialist to own programmatic video, CTV, online video and paid social for our brand campaigns across several brands and markets. You will steer channel strategy, setup and ongoing optimisation, and drive AI-powered workflows from idea to day-to-day operations.

You will lead budget and channel planning, including forecasts, and negotiate deals with streaming publishers and sales houses, ensuring consistent tracking and testing standards

Qualifications

• 4+ years in digital media management with a programmatic focus.
• Hands-on with DV360, The Trade Desk, CM360 and ad servers.
• Experience with paid social video on Meta, YouTube and TikTok.
• Budget and channel planning across multiple markets with forecasting.
• Automation using AI tools in day-to-day work; examples available.
• Fluent German and English for cross-market deals.

Responsibilities

• Own programmatic video, CTV, online video and paid social for brand campaigns across brands and markets.
• Develop budget and channel planning for channels, including performance forecasts.
• Negotiate and manage deals with streaming publishers and sales houses.
• Set standards for tracking, taxonomy and testing across markets.
• Build and run AI-powered workflows for setup, reporting and optimization.

Skills

Digital media management

Programmatic video

German language

English language

Forecasting & reporting

Tools

DV360

The Trade Desk

CM360

Ad servers

Meta

YouTube

TikTok

Job description

You know programmatic inside out and want to own your channel area, not just run it? With us you shape programmatic video, CTV and paid social for our brand campaigns across several brands and markets, and make them faster and better with AI workflows.

Tasks

• You own programmatic video, CTV, online video and paid social for our brand campaigns across several brands and markets, from channel strategy and setup to ongoing optimisation.
• You develop budget and channel planning for your channels, including performance forecasts, and feed your recommendations into the overall media plan.
• You negotiate and manage deals with streaming publishers and sales houses, e.g. private marketplaces, programmatic guaranteed and direct deals.
• You set standards for tracking, taxonomy and testing in your channels, such as brand lift and creative tests, and make sure all markets follow them.
• You build and run AI-powered workflows for setup, reporting and optimisation, from first idea to day-to-day operation.

Qualifications

• At least 4 years of experience in digital media management, agency or advertiser side, with a focus on programmatic video, CTV or online video.
• Solid hands-on experience with DSPs such as DV360 or The Trade Desk, with CM360 and ad servers, and with paid social video on Meta, YouTube and TikTok.
• Deep understanding of video inventory, auction mechanics, deal types and CTV specifics such as frequency capping and viewability.
• Experience in independent budget and channel planning across several markets, including forecasting and reporting with BI tools such as Looker or Tableau.
• You have built your own automations with AI tools that run in day-to-day work and can show examples.
• Very good German, because you’ll negotiate and manage deals with German publishers and sales houses, and very good English, which is our everyday language for working with teams across brands and markets.

Benefits

• Hybrid working model.
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.