Sr. Manager, CRM

410 Fabletics GmbH; Berlin; Hybrid; EUR 90.000 - 125.000; Vollzeit

Benefits dieser Stelle

Hybrid working: Berlin office + home

Equity program

Unlimited discretionary paid time off

4 Fridays off in Summer

Professional development: Style Your/…

ClassPass discounts

Calm App premium

70% discount on Fabletics products

Zusammenfassung

Fabletics seeks a passionate Sr. Manager/Manager, CRM to join our Berlin-based CRM Team. You’ll own the strategy for key customer segments, turning customer insights into personalized journeys that strengthen engagement and retention.

This role sits at the intersection of strategy, creativity, technology and analytics. You’ll collaborate with ecommerce, design and copywriting teams, mentor an offshore team, and leverage data to drive business outcomes.

Qualifikationen

• 6+ years in CRM or Lifecycle Marketing, ideally in ecommerce/membership/subscription.
• Hands-on campaign execution experience and offshore team leadership.
• Strong understanding of personalization, data, segmentation and KPI tracking.

Aufgaben

• Define the CRM strategy and roadmap for customer segments with a focus on email and push channels across European markets.
• Design automated journeys and ad hoc campaigns to improve retention and lifetime value.
• Continuously optimize engagement by refining contact, segmentation and personalization.
• Turn data and reports into actionable insights.
• Manage and collaborate with an offshore team to execute tests.
• Work cross-functionally with ecommerce, creative and copywriting teams to extend the customer journey beyond CRM.

Kenntnisse

CRM & Lifecycle Marketing

Strategy & Roadmap

Data-driven decisions

Team leadership

Email & Push campaigns

Cross-functional collaboration

Jobbeschreibung

Fabletics is currently looking for a passionate and experienced Sr. Manager/Manager, CRM to join our CRM Team, based in Berlin, Germany. Founded in 2013, Fabletics brings the fashion-house approach into the activewear space. By fusing style-centric design with high-performance technology, we’ve evolved activewear beyond the gym, into every walk of life. Driven by our innovative VIP membership program serving over 2 million loyal members, we deliver premium quality at affordable prices with weekly new collections in sizes XXS-4X for women and XS-4X for men.

How do you fit in? As Senior Manager, CRM & Lifecycle Marketing, you’ll own the strategy for key customer segments, turning customer insights into relevant, personalized journeys that strengthen engagement and retention. This role sits at the intersection of strategy, creativity, technology and analytics. You’ll work across various teams, from ecommerce, design and copywriting to our US CRM team to share ideas and learnings globally. If you love to focus on the customer journey, thrive to leveraging data and technology to drive business outcomes, join us shape the future of CRM at Fabletics.

What will you do?

• Define the CRM strategy and roadmap for customer segments with a focus on email and push channels across our European Markets
• Design best-in-class automated journeys and ad hoc campaigns to deliver personalized moments that improve customer experience, retention and LTV
• Continuously optimize and identify new ways to engage members by improving how we contact, segment and personalize
• Turn data and reports into insights
• Leverage an Offshore team to action and test
• Collaborate with ecommerce, creative and copywriting to extend the customer journey beyond CRM

What can you bring?

• Experience in CRM or Lifecycle Marketing field with 6+ years of ownership, ideally in eCommerce, membership or subscription businesses
• Comfortability thinking strategically and getting hands‑on in campaign execution, leading an Offshore team
• Someone who understands that great CRM combines compelling communication, personalization, customer psychology and data to drive business performance
• Data focused skills, with a solid understanding of CRM KPIs, segmentation, targeting as well as email/push fundamentals (Testing, Deliverability, Tooling, Customer lifecycle Management)
• Excellent collaborator who thrives in a distributed, international, cross‑functional and fast paced setup
• Driven, well organized. A person who loves to get things done, right!

What’s in it for you?

• Compensation: Our compensation package includes a competitive salary, a flexible annual bonus scheme, and participation in our company equity program.
• Holidays: Relaxation is important! That's why we offer unlimited discretionary paid time off on top of your contractual holidays, plus 4 Fridays off during the Summer, and a Week of rest in the Winter.
• Professional Development: We want you to have dedicated time for your professional development. That is why we created the “Style Your Day” initiative. You can use the morning for career development programs and company-sponsored mentorship opportunities and spend your afternoon taking care of personal goals that matter most to you!
• Work Life Balance: As an international company, we understand that not everybody works the same hours, so if you need to start late, finish early, or take time for yourself during the middle of the day, go ahead! Also, we care about maintaining a healthy work‑life balance, so we have introduced the policy of no meetings on Friday!
• Health & Wellness Benefit: Fitness is in our DNA, that’s why we partnered with ClassPass and offer discounts on memberships. Plus, we offer a Premium subscription to the Calm App.
• Flexible Working: We embrace a hybrid working culture! Our teams thrive on collaborative work from our cool office in Berlin during the week and offer the choice to work from home Mondays and Fridays.
• Location: Our office is located in Bergmannkiez in the heart of Kreuzberg in a modern space surrounded by great restaurants and shopping with Viktoriapark just a few mins away by foot!
• Company Events: We love having the team around, so we welcome you to join our THIRSTdays (enjoy the company of your colleagues with drinks and snacks at the office), Summer Party / Winter Party, Bring your Kids to Work, among other cool events.
• Other Benefits & Perks: We offer a 70% discount on Fabletics, and Savage X Fenty, and enjoy as much as you want from our coffee machines, tea, fruits, and snacks for free.

Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity. We encourage you to apply regardless of meeting all qualifications and/or requirements.

Follow us on LinkedIn to check out the latest happenings at Fabletics, open job positions and connect with employees. Want a closer look at our company culture? Check out our Fabletics Careers Instagram to see employee spotlights, a look inside our office and fun company events.

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