Sr Field Marketing Manager

Workday GmbH (Euro); München; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

A leading company in the high-tech sector is seeking a Senior Marketing Manager based in Munich. In this dynamic role, you will collaborate with sales and marketing teams to design and execute impactful marketing campaigns aimed at driving business growth. Your expertise in B2B marketing and project management will be crucial in delivering effective strategies that align with company objectives. You will also engage in developing new marketing opportunities and ensure timely execution of all initiatives.

Qualifikationen

• Minimum of 8 years of relevant B2B marketing experience in a High-Tech company.
• Solid understanding of integrated campaigns.
• Excellent verbal, written, and presentation skills in English and German.

Aufgaben

• Design and execute high-performing demand generation marketing campaigns.
• Manage regional marketing campaigns for the German organisation.
• Plan and execute digital and in-person events.

Kenntnisse

Project management

Campaign management

B2B Marketing

Collaboration

Communication skills

Data analysis

Ausbildung

Bachelor’s degree

Tools

Salesforce

Tableau

Workfront

Jobbeschreibung

We are looking for a Senior Marketing Manager based in Munich to support our growth strategy in Germany. This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the local Sales Teams, our Pre-Sales organisation, the Partner & Alliances Team, Value Management as well as Global and EMEA Marketing functions.

You will join our local team and work closely with EMEA-wide and global marketing colleagues across a number of functions such as corporate communication & PR, Digital and Social marketing, and Product Marketing. You will be based in our Munich office and report to the Director of Marketing, Germany.

Key Responsibilities :

As a Senior Marketing Manager, you will design, execute and deliver high performing demand generation marketing campaigns to a variety of target audiences, which drive the pipeline for our Sales organisation. The Senior Marketing Manager oversees regional marketing campaigns for the German organisation ensuring they are effective and carried out according to the company’s goals.

You will :

Work closely with the local Sales Teams, be their first point of contact and align marketing campaigns to business and Sales team priorities.

Plan, design, execute and analyse Demand Marketing campaigns across all inbound and outbound channels.

Arrange and execute digital and in-person events.

Identify and develop new marketing opportunities based on customer, partner and sales feedback.

Ensure all marketing campaigns are delivered on time and within budget.

Project-manage all campaigns from beginning to end, ensuring they meet the target objectives.

Review localisation of content and marketing assets.

Report on campaign ROI and provide recommendations to key stakeholders.

About You

Bachelor’s degree and a minimum of 8 years of relevant B2B Marketing experience within a High-Tech company

Solid understanding of development and execution of integrated campaigns

Excellent verbal, written, visual / presentation skills in English and German

Passionate about crafting elevating events experiences

Enthusiastic AI user and ambassador

Other qualifications :

Track record of managing multiple marketing programs simultaneously

Enthusiasm for challenges and strong work ethic with a ‘can do’ attitude

Objectivity & openness to others' views while continuously building a positive team spirit

Ability to deliver on time while achieving or exceeding business goals

Experience in building, launching and reporting on campaigns using Salesforce and Tableau

Experience in vertical marketing would be beneficial

Experience using Workfront to manage projects is a plus