Sr. Employer Brand Specialist (f/m/d)

Hitachi; Mannheim; On-site; EUR 70,000 - 110,000; Full time

Job summary

Hitachi Energy Germany AG in Mannheim is seeking a Sr. Employer Brand Specialist to shape and promote our employer brand to attract top talent globally.

You will develop and execute strategies that highlight our culture, values, and career opportunities. Collaborating with Talent Acquisition, Marketing, Communications and HR, you will create consistent messaging across career websites, social media, job boards, and internal communications; plan events and university partnerships; produce content

Qualifications

• Bachelor's degree in Marketing, Communications, Human Resources, or a related field.
• 5+ years of experience in employer branding, recruitment marketing, or corporate communications.
• Proven track record of developing employer branding strategies with measurable improvements in talent attraction and engagement.
• Strong understanding of digital marketing, social media platforms, and content creation best practices.
• Excellent written and verbal communication with ability to engage diverse audiences.
• Experience with employer review platforms (Glassdoor, LinkedIn) and analytics tools.

Responsibilities

• Develop and manage a global employer branding strategy aligned with Hitachi's business objectives and talent acquisition goals.
• Conduct market research and competitor analysis to identify employer brand trends and differentiation opportunities.
• Create compelling and consistent employer brand messaging across touchpoints (career websites, social media, job boards, internal comms).
• Collaborate with Talent Acquisition, Marketing, Communications and HR to ensure brand consistency and campaign execution.
• Manage Hitachi's presence on employer review sites and professional networking platforms; engage with candidates and employees.
• Plan, organize and execute employer branding events, career fairs, and university partnerships.
• Develop and produce high-quality content (videos, testimonials, articles, infographics) showcasing Hitachi's culture.
• Track and report on KPIs to optimize branding initiatives and campaigns.
• Train hiring managers and employees to act as brand ambassadors.
• Stay updated on trends in employer branding and recruitment marketing.

Skills

Employer branding

Recruitment marketing

Digital marketing

Content creation

Education

Bachelor's degree in Marketing/Communications/HR

Tools

Glassdoor

LinkedIn

Job description

Job Details

Location: Mannheim, Baden-Wurttemberg, Germany

Job ID: R0148567

Date Posted: 2026-10-22

Company Name: HITACHI ENERGY GERMANY AG

Profession (Job Category): Sales, Marketing & Product Management

Job Schedule: Full time

Remote: No

The opportunity

As a Sr. Employer Brand Specialist at Hitachi, Ltd., you will be instrumental in shaping and promoting our employer brand to attract top talent globally. You will develop and execute strategies that highlight our unique culture, values, and career opportunities, ensuring Hitachi is recognized as an employer of choice.

How you'll make an impact

• Develop, implement, and manage a comprehensive global employer branding strategy aligned with Hitachi's overall business objectives and talent acquisition goals
• Conduct market research and competitor analysis to identify employer brand trends, best practices, and opportunities for differentiation
• Create compelling and consistent employer brand messaging across all touchpoints, including career websites, social media, job boards, and internal communications
• Collaborate closely with Talent Acquisition, Marketing, Communications, and HR teams to ensure brand consistency and effective campaign execution
• Manage Hitachi's presence on various employer review sites and professional networking platforms, actively engaging with candidates and employees
• Plan, organize, and execute employer branding events, career fairs, and university partnerships
• Develop and produce high-quality content (e.g., videos, testimonials, articles, infographics) that showcases Hitachi's employee experience and culture
• Track, analyze, and report on the effectiveness of employer branding initiatives using relevant KPIs, making data-driven recommendations for optimization
• Train and empower hiring managers and employees to act as brand ambassadors
• Stay abreast of industry trends and innovations in employer branding, recruitment marketing, and talent attraction

Your background

• Bachelor's degree in Marketing, Communications, Human Resources, or a related field
• 5+ years of experience in employer branding, recruitment marketing, or corporate communications, preferably within a large, global organization
• Proven track record of developing and executing successful employer branding strategies that resulted in measurable improvements in talent attraction and engagement
• Strong understanding of digital marketing, social media platforms, and content creation best practices
• Excellent written and verbal communication skills with the ability to craft compelling narratives and engage diverse audiences
• Experience with employer review platforms (e.g., Glassdoor, LinkedIn) and analytics tools
• Ability to work independently and collaboratively in a fast-paced, matrixed environment
• Strong project management skills with the ability to manage multiple projects simultaneously
• Fluency in English required; proficiency in other languages is a plus

Accessibility and reasonable accommodation

Qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access the Hitachi Energy career site as a result of your disability.

Use of Al and automated tools in recruitment

As part of our recruitment process, Hitachi Energy uses digital and automated tools, including Al-supported solutions, to assist with activities such as application screening, job matching, and interview scheduling. These tools are designed to support our recruiters and do not replace human decision-making. Candidate data is processed in accordance with applicable data protection and employment laws as well as Hitachi's Global Data Privacy Notice.

Background Screening and Security Checks

As part of the hiring process, Hitachi Energy conducts pre-employment background checks that may include verification of employment history, education, criminal records, and other relevant information, in accordance with applicable laws.

For certain roles—particularly those involving access to sensitive information, financial responsibilities, client data, regulated environments, or security-sensitive functions—additional or more comprehensive background or security screenings may be required. These may include, but are not limited to, enhanced criminal history checks, credit history reviews (where legally permissible), sanctions screening, or other due diligence measures aligned with the responsibilities of the position.

The scope and depth of any background or security review will be determined based on the nature of the role and business necessity, and will always be conducted in compliance with applicable federal, state, and local laws. Candidates will be notified and, where required, asked to provide consent prior to the initiation of any such checks.