Sr. Account-Based Marketing Manager, Auto & Manufacturing, Industry Marketing (AWS)

Amazon Inc.; München; On-site; EUR 90,000 - 150,000; Full time

Job summary

Amazon Web Services is seeking a Sr. Account-Based Marketing Manager for the Auto & Manufacturing industry to design and execute high-impact ABM programs across Europe, accelerating pipeline and revenue growth.

You will own end-to-end ABM programs, collaborating with sales and regional marketing teams to craft data-driven, multi-channel campaigns that deliver measurable outcomes. The role requires strong project management, analytics, and the ability to influence cross-functional stakeholders

Qualifications

• Experience with Excel or Tableau for data manipulation and reporting.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience using data and metrics to measure impact and determine improvements.
• Experience in marketing within the Automotive & Manufacturing industries.
• Experience driving direction with large cross-functional teams and agency partners.

Responsibilities

• Design and execute territory-specific ABM campaigns (1:1, 1:few) for Auto&Mfg accounts.
• Build and maintain relationships with sales teams to translate priorities into programs.
• Analyze customer data, buying signals, and market trends to inform strategy.
• Create and implement multi-channel programs (events, digital, direct) with personalized experiences.
• Partner with regional marketing teams to align ABM programs with broader efforts.
• Drive operational excellence through standardized processes and documentation.
• Track and report on program performance to optimize approaches.
• Manage program budgets effectively to maximize impact.
• Collaborate with global ABM community to share learnings and best practices.

Skills

Excel or Tableau

Cross-functional marketing programs

Data-driven impact

Marketing experience

Automotive & Manufacturing domain

Tools

Excel

Tableau

Job description

Sr. Account-Based Marketing Manager, Auto & Manufacturing, Industry Marketing

Job ID: 10488599 | AWS EMEA SARL (Germany Branch) - H13

Amazon Web Services is seeking a results-driven Sr. Account-Based Marketing (ABM) Marketing Manager for the Automotive & Manufacturing (Auto&Mfg) Industry to design and execute high-impact ABM programs for enterprise customers in Europe and deliver the industry’s largest activations and programs. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

The Sr. Account-Based Marketing Manager will own the end-to-end execution of select Auto&Mfg ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth. This role requires project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.

AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.

***Please note this is a fixed-term contract for 12 months***

Key job responsibilities

• Design and execute territory-specific ABM campaigns (1:1, 1:few) for a select subset of our Auto&Mfg accounts that align with global frameworks and drive measurable business impact
• Build and maintain relationships with sales teams to understand account priorities and translate them into effective marketing programs
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
• Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
• Drive operational excellence through standardized processes, documentation, and best practices
• Track and report on program performance, using data to optimize and scale successful approaches
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with global ABM community to share learnings and adopt proven practices

Success Measures

• Pipeline influence and revenue contribution from ABM accounts
• Account engagement metrics and program ROI
• Sales team satisfaction scores
• Program execution quality and timeliness
• Process improvement and best practice contributions

A day in the life

ABOUT AWS:

Diverse Experiences

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Why AWS

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can’t achieve in the cloud.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Basic Qualifications

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• Experience in marketing
• Experience solving problems with technology in the Automotive & Manufacturing industries

Preferred Qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( https://www.amazon.jobs/en/privacy_page ) to know more about how we collect, use and transfer the personal data of our candidates.

m/w/d

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Veterans, military spouses, and people with disabilities are encouraged to apply.