Specialist, Web Content

IHG Hotels & Resorts; Frankfurt; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading global hospitality company is seeking a Specialist for Web Content in Frankfurt. You will shape the digital presence by creating and managing high-quality website content. Ideal candidates have expertise in digital marketing and SEO, and are fluent in both German and English. This position offers a hybrid work model with significant benefits.

Leistungen

Room discounts across properties

Recharge days

Volunteering days

Unique and inclusive culture

Qualifikationen

• Experience in digital marketing, content creation, SEO, and CMS management.
• Strong understanding of localisation and digital marketing trends.
• Excellent communication skills in both German and English.

Aufgaben

• Develop and manage hotel website content.
• Maintain quality and consistency using CMS.
• Optimise content for SEO best practices.

Kenntnisse

Digital marketing

Content creation

SEO

CMS management

Bilingual communication (German and English)

Tools

AEM

Jobbeschreibung

Location: Frankfurt, Germany

Languages: Fluent in German and English

At IHG Hotels & Resorts, we’re more than just a global hospitality leader—we’re a team of passionate individuals who bring exceptional experiences to life for millions of guests every day.

We’re currently seeking a Specialist for Web Content to join our Field Marketing Services team in Frankfurt. In this role, you’ll help shape the digital presence of our hotels by creating, optimising and managing high-quality website content that drives performance and supports our brand promise.

Your Day-to-Day

• Develop and manage hotel website content in collaboration with internal teams and external agencies
• Maintain quality and consistency through effective use of Content Management Systems (CMS)
• Optimise for performance, ensuring all content meets SEO best practices, includes relevant keywords, and is fully localised where needed
• Track and analyse results, delivering insight-led improvements and supporting overall project timelines
• Support multiple digital marketing initiatives that reflect IHG’s standards, voice, and customer-first mindset
• Support the wider Field Marketing Services team working with teams across Europe and the US.

What We Need From You

• Experience in digital marketing, content creation, SEO, and CMS management (AEM experience a plus)
• A strong understanding of localisation, SEO strategy, and digital marketing trends
• Excellent communication skills in both German and English (written and verbal)
• The ability to write and edit effective marketing copy, while ensuring adherence to style guidelines
• A detail-oriented mindset with strong project management and organisational skills

Join us and become part of something special – apply today and help shape IHG’s digital future.

Closing date for applications 15th August 2025

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.