Specialist Social/ Digital (f/m/d) (12 months)

Mazda Motor Europe; Nordrhein-Westfalen; Hybrid; EUR 45.000 - 60.000; Vollzeit

Zusammenfassung

An international automotive company is seeking a Marketing Specialist to coordinate digital operations and engage audiences through effective social media strategies. The ideal candidate will have a degree in Marketing and experience in Social Media management. This hybrid position, located in Leverkusen, offers a 12-month contract starting in September/October 2025.

Qualifikationen

• Experience in Social Media and/or Analytics.
• Experience with Social Listening and Media Management tools.
• Confident communication skills across levels.

Aufgaben

• Coordinate and publish engaging content on social media.
• Analyse KPIs and create performance reports.
• Support content production and promotion.

Kenntnisse

Social Media Management

Data Analysis

Content Creation

Digital Marketing Trends

Ausbildung

University degree in Marketing

Tools

Facebook Business Manager

Jobbeschreibung

MARKETING INSPIRED BY YOU - YOUR TASKS

Coordinate a digital operation that executes at fast pace, plans and publishes engaging content on social and owned media, takes data-based decisions and broadens the marketing mix with new channels and trends.

• Listen to and analyse trending topics to develop relevant Social Media (SoM) content
• Analyse owned, earned and paid KPIs, create performance reports and derive learnings and recommendations based on findings
• Support the execution of SoM content & channel plans: produce, publish, promote content
• Curate and share master content with Mazda’s National Sales Companies (NSCs) in Europe
• Support the creation of target group specific SoM postings and assets according to content/channel strategy and plans.
• Co-create, publish and promote content with relevant Mazda teams (i.e. PR, asset creation), agencies and external service providers
• Operate Mazda accounts on diverse SoM channels
• Support central SoM ad campaign planning and execution
• Support and backup influencer/SoM campaigns and community management
• Act as single-point-of-content for specific NSC counterparts

PASSION MEETS POWER - YOUR PROFILE

• University degree in Marketing or equivalent
• Experience in Social Media and / or Analytics
• Experience working with Social Listening and Social Media Management tools (e.g., Facebook Business Manager)
• Strong affinity to data, reporting and the analytical side of things
• Ideally a proven track record in running different social media channels within the Social Media landscape and executing content & channel plans either in an agency or in-house setting
• Highly organized, detail oriented a passion for digital topics and trends
• Confident in communicating with all levels in the organization as well as external audiences
• Team player with a hands on mentality and a heavy Social Media user

Start: September/ October 2025

Contract Duration: 12 Monate

Location: (Hybrid)/ Leverkusen