Spanish Content Strategy Lead

Headout LI; Berlin; Vor Ort; EUR 45.000 - 80.000; Vollzeit

Zusammenfassung

An innovative company is seeking a passionate Content Strategy Lead to enhance brand engagement through culturally relevant Spanish content. In this pivotal role, you will shape marketing strategies, optimize user experience, and ensure high-quality localization across various platforms. Collaborating with cross-functional teams, your expertise in SEO and data analysis will be crucial in driving growth and improving content visibility. Join a dynamic team where your contributions will significantly impact the company's trajectory in delivering exceptional real-life experiences to audiences worldwide.

Qualifikationen

• 5+ years in marketing, translation, or localization.
• Expertise in SEO and performance marketing.

Aufgaben

• Own strategy for localized Spanish content.
• Conduct audits and optimize SEO for content.

Kenntnisse

Marketing

Data Visualization

Customer Segmentation

SEO

Project Management

Translation/Localization

Data Analysis

Ausbildung

Bachelor's Degree in Marketing or related field

Tools

Looker

Mixpanel

CAT tools

Tableau

Microsoft PowerPoint

Google Suite

Jobbeschreibung

In an increasingly digital world, there is a pressing need to augment our human experience by encouraging interactions with the real world and its people. At Headout, our mission is to be the easiest, fastest, and most delightful way to engage in next-level real-life experiences. We achieve this through managing a marketplace featuring some of the world's most exceptional experiences—from immersive tours and museums to live events and more.

We’ve experienced rapid growth and have solid fundamentals

Headout has served tens of millions of guests from 196 countries—covering every sovereign state—across 100 cities in 14 languages. We generate hundreds of millions of dollars in sales annually and continue to grow rapidly. Despite this scale, we remain profitable, having been unit profitable for 18 months and recently achieving EBITDA profitability. With $60M raised from top-tier investors, we are committed to building a durable, long-term company aligned with our mission.

Now is the right time

While our business is growing fast, we are still early in our journey with significant opportunities ahead. Our team is small enough to allow you to make a substantial impact on our trajectory. We are not too early, nor too late.

Our culture

Every organization has its rhythm, and we are no different. We may not be the right place for everyone, but we are for a specific group of passionate individuals. Learn more about our culture here: Why be a Content Strategy Lead at Headout.

As a Content Strategy Lead, you will play a crucial role in shaping how our brand connects with audiences across different languages. Your focus will be on ensuring our Spanish content—whether for ad campaigns, website copy, or user communication—is culturally relevant and engaging for our target markets.

This role is part of the Headout Localization Team, overseeing the adaptation of marketing, website, and product content into multiple languages to enhance global user experience. Reporting to the Senior Manager, you will collaborate with language managers, operations, and project leads to ensure high-quality, impactful localization. You will refine content strategies, craft user-focused copy, and implement SEO best practices to maximize visibility and performance.

You will work cross-functionally with product, design, and marketing teams to optimize content and monitor performance metrics. Your strong foundation in SEO, data analysis, and user behavior insights will be vital in enhancing our localized content’s effectiveness.

1. Own the strategy for localized Spanish content, ensuring messaging is impactful, culturally relevant, and optimized for user experience.
2. Create engaging UX and marketing copy in Spanish that aligns with our brand voice and enhances usability.
3. Conduct audits and optimize SEO for localized content to improve organic traffic and rankings.
4. Analyze user behavior trends and performance data to refine content and marketing strategies.
5. Implement A/B testing, evaluate performance, and iterate based on data-driven insights to boost conversion and engagement.
6. Collaborate with product design and marketing teams to integrate localization efforts seamlessly and improve efficiency.
7. Develop strategic roadmaps to drive growth and user retention.

Who are we looking for?

1. Native Spanish speaker with excellent English speaking and writing skills.
2. At least 5 years of experience in marketing, translation, localization, or UX writing.
3. Expertise with translation/localization tools, including CAT tools and design workflows.
4. Data-driven mindset, preferably with experience analyzing content performance metrics using tools like Looker, Mixpanel, or similar.
5. Knowledge of SEO and performance marketing to optimize content for search and engagement.
6. Strong project management skills to ensure efficient localization aligned with business goals.
7. Excellent communication and collaboration skills, with the ability to work with multiple stakeholders and influence cross-team processes.

EEO statement

At Headout, we celebrate diversity and support an inclusive environment. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or disability. If you require assistance or accommodations during the interview process due to a disability, please contact the recruiter or email us.

Privacy policy

Upon applying, your personal data will be retained for one year and used solely for recruitment purposes. After this period or once the role is filled, your data will be deleted or retained for future opportunities, in accordance with privacy laws. You have rights regarding your data, including access, rectification, and erasure. For concerns, contact our Data Protection Officer.

Key Skills

Marketing, Data Visualization, Tableau, Customer Segmentation, Microsoft PowerPoint, Investment Banking, Strategic Planning, Financial Modeling, Customer Relationship Management, Management Consulting, Google Suite, Analytics