Social Media Specialist (m/f/d)

TN Germany; Berlin; Hybrid; EUR 40.000 - 70.000; Vollzeit

Zusammenfassung

An innovative company is seeking a dynamic Marketing Communications professional to drive consumer engagement through impactful social media strategies. This role involves activating campaigns, optimizing organic content, and managing budgets to enhance brand visibility. With a modern office environment and a focus on work-life balance, this position offers a unique opportunity to thrive in a collaborative culture. Join a diverse team dedicated to inspiring creativity and technology, and contribute to shaping the future of marketing in the consumer electronics sector.

Leistungen

Competitive Salaries

Work-Life Balance

Hybrid Policies

Wellbeing Services

Career Development Opportunities

Volunteering Allowances

Qualifikationen

• At least 2 years of experience in a social media-related role, preferably in consumer electronics.
• Strong willingness and ability to quickly learn new responsibilities.

Aufgaben

• Activate Sony campaigns on own channels and lead organic activations on social media.
• Analyze marketing budget and review data reports for future strategies.

Kenntnisse

Analytical Skills

Presentation Skills

Negotiation Skills

Data Literacy

Customer Engagement

Flexibility

Ausbildung

University Degree (BA or MA)

Vocational Training

Tools

MS Office (PowerPoint, Excel)

Jobbeschreibung

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This role is in the Marketing Communications department. You are responsible for end consumer activation and communication mainly via own channels.

You will:

1. Activate Sony campaigns on own channels.
2. Lead, plan, create, activate, evaluate, and optimize organic activations on Sony's social media channels (FB, IG, YT, Twitter).
3. Develop social media accounts further, focusing on customer engagement through influencer activations (IGC) and guiding consumers deeper via social media shopping tools linked to D2C.
4. Analyze and allocate marketing budget for social channels, including push and influencer marketing campaigns.
5. Review data reports and derive insights for future strategies based on social customer data.
6. Manage A&P budget for own projects.

You will have:

• A university degree (BA or MA) or completed vocational training.
• Strong willingness and ability to quickly learn new responsibilities.
• Excellent presentation and negotiation skills to engage internal and external stakeholders.
• Analytical skills (PDCA, social listening).
• Data literacy to connect KPI results and customer insights with business strategy.
• High flexibility to adapt to fast-changing business environments, work under pressure, and deliver quality results.
• A proactive, customer-oriented approach.
• Results-oriented and efficient work style.
• Basic knowledge of product marketing.
• Understanding of marketing communication and branding.
• At least 2 years of experience in a social media-related role, preferably in consumer electronics.
• Languages: German (native), English (business fluent).
• Proficiency in MS Office, especially PowerPoint and Excel.

Your office:

Modern office at Potsdamer Platz, Berlin, with height-adjustable desks, excellent transport links, and amenities like a ‘Village’ lounge with views over Berlin.

Life at Sony:

Competitive salaries, work-life balance with hybrid policies, a collaborative culture, recognition programs, wellbeing services, volunteering allowances, and career development opportunities including international mobility.

Bring your uniqueness:

We promote diversity, equity, and inclusion to foster innovation and social value, aligning with Sony’s purpose to inspire emotions through creativity and technology.

Join Sony Europe:

Our diverse teams across 28 countries drive our business with acceptance, integrity, and open-mindedness, creating innovative electronics and solutions for various markets.

Bring your passion and creativity. Apply now to shape the future with us.