Social Media Manager W / M / D

Turner Broadcasting System Deutschland GmbH; München; Vor Ort; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

A leading media company is seeking a Social Media Manager in Munich to launch HBO Max in Germany. In this role, you will develop and execute local brand strategies, manage social handles, and create content to engage audiences. The ideal candidate has at least 3 years of experience in social media and is fluent in German and English. Join us for a chance to work with iconic content in a fast-paced environment.

Qualifikationen

• At least 3 years’ experience in social media, marketing, or content.
• Fluency in German and English.
• Strong creative ideation and copywriting skills.

Aufgaben

• Launching HBO Max in Germany and managing all relevant social handles.
• Leading local campaigns for German Original Productions.
• Creating engaging content and building community.

Kenntnisse

Social media marketing

Project management

Creative ideation

Copywriting

Community engagement

Jobbeschreibung

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands are the efforts of our creative teams, technology innovators, and storytellers who bring characters to life, deliver content to your living rooms, and create what’s next.

From brilliant creatives to technology trailblazers across the globe, WBD offers career-defining opportunities, thoughtfully curated benefits, and tools for personal and professional growth. Here, you are supported, celebrated, and empowered to thrive.

Your New Role

The Social Media team aims to connect passionately with audiences and highlight brand-defining moments that inspire and resonate.

As part of the Brand and Content Marketing team in EMEA, you will collaborate closely to enhance brand and content engagement across local social channels. You will serve as the Social Media Manager for Germany, specializing in: Original Productions (Germany), German social audiences, local content creators & events. Additionally, you will help drive brand love across EMEA.

Your mission is to launch HBO Max in Germany, build an engaged follower base, and increase brand awareness and affection. As the German social lead, you will develop and execute the local brand strategy, balancing local content with global IPs.

As Manager of Local Productions in Germany, you will lead strategy, creative execution, and campaign rollouts to maximize social impact for HBO Max’s local content. You will craft high-performing campaigns based on local trends and insights, collaborating with regional stakeholders, activating industry tastemakers, and curating content creators.

In your role as Social Manager in Germany, you will oversee the launch and daily management of local social handles, creating organic and editorial content that reflects community diversity. You will stay abreast of local trends, collaborate on events and campaigns, and ensure high-quality content that resonates with audiences. You will manage community interactions, partnering with CX for engagement and crisis management.

Your Role Accountabilities

• Launching HBO Max in Germany and managing all relevant social handles.
• Leading local campaigns for German Original Productions, from ideation to reporting, collaborating with internal teams and agencies.
• Working with the social Performance team for reporting, audience analysis, and partner collaboration.
• Driving engagement and awareness through creative campaigns, elevating German productions across EMEA.
• Owning the local content creator strategy, including campaigns and always-on initiatives, and managing local events and collaborations.
• Managing and executing your local social media strategy, creating engaging content, and building community.
• Developing pan-European organic campaigns focused on engagement, retention, and community building.
• Leading social media campaigns for global originals, sports, and key initiatives.
• Creating tailored content in collaboration with the design team.
• Engaging with fans daily, coordinating with CX for engagement and tone-of-voice consistency.
• Monitoring local audience sentiment and social media trends.

Skills and Experience Required

• At least 3 years’ experience in social media, marketing, or content.
• Flexible mindset to adapt in a fast-paced environment.
• Experience working with fan communities and understanding of brand values.
• Project and budget management skills.
• Proactive, self-sufficient work approach.
• Strong creative ideation and copywriting skills.
• Campaign management experience.
• Fluency in German and English, with excellent communication and relationship skills.
• Genuine passion for pop culture and current trends, with enthusiasm for our content and products.

How We Get Things Done…

Our guiding principles are central to our operations and daily work. We encourage you to review them and consider how they resonate with you. We look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery is committed to building a diverse workforce that reflects various perspectives, backgrounds, and experiences. We consider qualified candidates based on merit, regardless of gender, ethnicity, age, sexual orientation, religion, or other protected categories. We welcome and support disabled employees and offer flexible working arrangements.