Social Media Manager (m / w / d)

Aiways; Weimar, München; Vor Ort; EUR 40.000 - 70.000; Vollzeit

Zusammenfassung

An innovative company is seeking a dynamic Social Media Manager to shape its brand presence across Europe. This role involves managing social media accounts, developing strategic campaigns, and collaborating with various stakeholders to enhance brand visibility. You'll have the opportunity to create and implement your own ideas while working in a flexible and multicultural environment. Join a forward-thinking team and contribute to building a brand from the ground up, with the freedom to explore and innovate in the fast-paced world of social media.

Leistungen

Flexible working hours

Multicultural environment

Opportunities for creativity

Significant freedom in role

Qualifikationen

• 3+ years of experience in social media management.
• Strong analytical skills with a data-driven mindset.
• Proficient in multiple social media platforms.

Aufgaben

• Manage all official brand accounts on social media.
• Develop and adapt a long-term social media strategy.
• Monitor social media metrics and conduct social listening.

Kenntnisse

Social Media Management

Analytical Skills

Creative Thinking

Communication Skills

Proficiency in English

Proficiency in German

Tools

Falcon

Microsoft Office Suite

Jobbeschreibung

We are Aiways, driving the evolution of the automotive industry.

For our European head office in Munich, we are looking for a Social Media Manager (m/w/d), who will be part of the Marketing Team.

RESPONSIBILITIES

1. Manage all official brand accounts on social media ("aiways.official").
2. Coordinate and oversee all Aiways European brand social media accounts.
3. Collaborate with internal teams, agencies, importers, photographers, influencers, and other stakeholders.
4. Monitor social media metrics and conduct social listening.
5. Stay updated on social media trends and techniques, ensuring the company's presence is current.
6. Develop and adapt a long-term cross-channel social media strategy in collaboration with the agency.
7. Plan and coordinate content and editorial calendars with the agency.
8. Create strategies for collaborations and partnerships.
9. Design, execute, evaluate, and optimize social media campaigns and marketing initiatives.
10. Set up and analyze social media boosts, optimizing performance.
11. Coordinate the creation of assets through external graphic designers, photoshoots, and video productions.
12. Manage active communities on Facebook, Instagram, and YouTube.
13. Plan and control social media budgets.
14. Manage social assets across the EU.

QUALIFICATIONS

1. Minimum of 3 years of relevant social media management experience.
2. Proficiency in multiple social media platforms.
3. Experience with paid media campaigns.
4. Strong analytical skills with a data-driven, performance-oriented mindset.
5. Flexible, proactive, and agile approach.
6. Creative thinking and the ability to generate new ideas.
7. Experience with social media management tools (e.g., Falcon).
8. Proficiency in Microsoft Office Suite.
9. Fluent in English and German.
10. Excellent communication skills for internal and external stakeholders.

WHAT YOU CAN EXPECT

• Be part of a team building a brand from the ground up, with significant freedom and opportunities.
• Opportunity to develop and implement your own ideas.
• Flexible working hours and locations.
• Experience a multicultural environment between China and Europe, with like-minded colleagues.