Social Media Manager (m/f/d)

MIKUTA; Berlin; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

Join MIKUTA as a Social Media Manager and take ownership of our brand presence across key platforms while shaping our global community connections. With responsibilities including strategy development and content optimization, you'll play a vital role in our rapid expansion. We're looking for a passionate storyteller with social media expertise to enhance our engagement and communicate the unique essence of MIKUTA.

Qualifikationen

• 2-3 years of experience managing social media for a brand or agency.
• Strong understanding of social platform strategies, especially Instagram, TikTok, Pinterest.
• Fluent in English; German skills a plus.

Aufgaben

• Develop and manage the social media strategy tailored to each platform.
• Plan monthly social content calendar with the content team.
• Analyze performance metrics and optimize content strategy.

Kenntnisse

Social Media Management

Digital Marketing

Community Engagement

Content Creation

Performance Analytics

Ausbildung

Background in Social Media Management or Digital Marketing

Tools

Meta Suite

TikTok Analytics

Google Analytics

Later

Jobbeschreibung

Join the MIKUTA team as our Social Media Manager (m/f/d)! Take ownership of our brand presence across key platforms and help shape how MIKUTA connects with its rapidly growing global community. If you’re passionate about storytelling, digital culture, and data-informed creativity, we’d love to hear from you!

Founded in Berlin by Jacqueline Mikuta and Klemens Weiss, MIKUTA began in 2017 with a jewelry line and expanded into women's ready-to-wear in 2019. Today, MIKUTA is an independent fashion brand known for effortless design, premium feel, and a distinct point of view. We’re currently one of the fastest-growing DTC brands in the fashion market.

Our Team is spread across Europe, with a Studio Office in Berlin and a production Office in northern Portugal. We are currently working with Spring, Summer, Fall & Winter Collection cycles and soon grow to a product portfolio of more than 150 products.

At MIKUTA, we believe in delivering an amazing customer experience throughout the entire journey. We want every customer to feel special and valued, reflecting the true essence of our brand in every interaction.

About The Job

We’re expanding rapidly, and to strengthen our brand and community, we’re looking for a Social Media Manager who can lead and execute our cross-platform strategy—from content planning and creation to community engagement and performance optimization.

Key Responsibilities

• Develop and own the social media strategy tailored to each platform (Instagram, TikTok, Pinterest, Facebook, LinkedIn), aligned with MIKUTA’s brand values and growth goals
• Plan and manage a monthly social content calendar in collaboration with content and product teams
• Collaborate with design and copy teams to brief, create, and publish platform-optimized content (video, image, copy)
• Ensure consistency in brand voice, aesthetic, and messaging across all platforms
• Implement community engagement strategies and manage daily interactions (DMs, comments, mentions)
• Promote product launches, restocks, campaigns, and editorial content with platform-specific storytelling
• Track and analyze performance metrics weekly and monthly (engagement, reach, growth, conversions)
• Optimize content strategy based on data, audience behavior, trends, and competitor benchmarks
• Identify opportunities for UGC, influencer content, and editorial storytelling integration
  
  

About You

• Background in Social Media Management, Digital Marketing, or a related field
• At least 2-3 years of experience managing social media in a brand or agency setting
• Strong understanding of platform mechanics, algorithms, and formats (especially Instagram, TikTok, and Pinterest)
• Experience with performance analytics tools (e.g., Meta Suite, TikTok Analytics, Google Analytics, Later, etc.).
• Nice to have: experience working with Dash Social
• Excellent content sensibility and ability to maintain a cohesive brand identity across channels
• Fluent in English; German skills are a plus
• Nice to have: Experience in fashion, lifestyle, or DTC brands
• Passion for storytelling, digital culture, and building engaged online communities
  
  

APPLY FOR THE JOB

Join the MIKUTA team and help define the next chapter of our fashion story. Apply now and be part of a team that values creativity and meaningful customer experiences.

We are looking for someone who lives and breathes the MIKUTA spirit. Take a moment to explore our Instagram and website for a glimpse into our world. When applying, please share a brief note on why you feel you’re the perfect fit for MIKUTA. We can’t wait to hear from you!