Social Media Growth Manager with German Language (all genders)

zooplus AG; München; Hybrid; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

A leading e-commerce pet platform in Munich is seeking an experienced Social Media Growth Manager to define and implement their social media strategy. This role involves managing the DACH social channels, ensuring brand consistency, and contributing to business growth through innovative social media tactics. The ideal candidate will have a background in e-commerce or consumer brands, excellent analytical skills, and strong communication abilities. This position offers a hybrid work setup and attractive benefits.

Leistungen

20% discount

Training opportunities

Team events

28 vacation days

Corporate gym rates

Company mobile phone

Qualifikationen

• Proven experience in social media strategy and channel management, preferably in e-commerce or consumer brands.
• Ability to develop actionable organic social media strategies linking business and brand goals.
• Strong analytical skills to interpret data and derive insights.
• Familiarity with major social platforms.
• Experience with social media management and analytics tools.

Aufgaben

• Support the Social Media Team Lead in developing strategies aligned with marketing goals.
• Identify growth opportunities and content pillars that enhance engagement.
• Define platform-specific strategies for major social networks.
• Manage day-to-day operations of DACH social channels.
• Continuously analyze channel performance and adapt tactics.

Kenntnisse

Social media strategy development

Analytical skills

Communication skills

Collaboration skills

Knowledge of digital trends

Ausbildung

Proven experience in social media management

Tools

Sprinklr

Jobbeschreibung

Social Media Growth Manager with German Language (all genders)

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

We're on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers, and fuel a pet-first business.

As a Social Media Growth Manager, you will play a pivotal role in shaping the long-term direction and impact of our organic social media presence. You will partner closely with the Social Media Team Lead to define the overarching strategy regarding the role of channels and the overall impact of Organic Social Media on the sales funnel, as well as its contribution to customer and brand value.

You will guide channel priorities and ensure our social media work contributes measurable value to both brand and business. With a focus on innovation, analysis, and brand storytelling, you will help us identify growth opportunities, test new platforms and topics, and evolve our global social ecosystem. You will also manage the DACH accounts.

Key Responsibilities

• Social Media & Channel Strategy: Support the Social Media Team Lead in developing strategies aligned with marketing, brand, and business goals; measure and monitor the impact of organic social media on the sales funnel and brand value.
• Drive the strategic development of all social media channels by identifying growth opportunities, audience segments, and content pillars that enhance relevance and engagement.
• Define and refine platform-specific strategies for Facebook, Instagram, TikTok, Pinterest, and emerging platforms; ensure strategies are actionable and effective.
• Develop and monitor co-marketing concepts to boost revenue and channel performance.
• Ensure decisions are insight-driven by collaborating with analytics and customer research teams.
• Educate and enable the team to understand and execute channel strategies.
• Manage the day-to-day operations of the DACH social channels, ensuring brand consistency, community engagement, and performance alignment.
• Continuously analyze channel performance and adapt content and engagement tactics accordingly.
• Collaborate with local and international teams to ensure aligned messaging and leverage synergies.
• Work with creative and content teams to align strategy and creativity.
• Partner with customer insights, performance marketing, and CRM teams to integrate social media into cross-channel initiatives.
• Scout trends, monitor competitors, and recommend new opportunities.
• Contribute to building playbooks, guidelines, and best practices for DACH and beyond.

Qualifications:

• Proven experience in social media strategy and channel management, preferably in e-commerce or consumer brands.
• Ability to develop actionable organic social media strategies linking business and brand goals.
• Strong analytical skills to interpret data and derive insights.
• Familiarity with major social platforms and their role in engagement and business impact.
• Experience with social media management and analytics tools (e.g., Sprinklr).
• Strategic thinker with a hands-on approach, capable of planning and optimizing performance.
• Excellent communication and collaboration skills across teams and markets.
• Passion for digital trends and social media innovation.
• Native or advanced German language skills.
• Bonus: Experience with AI-driven analytics and content optimization tools.

We offer a hybrid work setup: 60% in-office, 40% remote. Our benefits include a 20% discount, training, team events, 28 vacation days, corporate gym rates, and a company mobile phone.

Learn more about zooplus on our website and social media channels. We are committed to equal opportunity, diversity, and inclusion.