Social Media Consultant with good knowledge of Sprinklr - August 2025

Kommlink GmbH; München; Remote; EUR 80.000 - 100.000; Teilzeit

Zusammenfassung

Ein renommiertes Unternehmen sucht einen Social Media Consultant mit Expertise in der strategischen Entwicklung von Social Media-Kanälen, speziell für Premium-Marken wie o2. Die Rolle umfasst die Beratung zu redaktioneller Planung, Creator-Auswahl und die Verwendung von Analysetools wie Facebook Business Manager und Sprinklr. Der Consultant wird in einem flexiblen und abwechslungsreichen Umfeld arbeiten, mit der Möglichkeit, vor Ort tätig zu sein.

Qualifikationen

• Nachweisbare Erfahrung in der strategischen Entwicklung von Social Media-Kanälen für Premium-Marken.
• Vertraute Anwendung von Analysetools wie Facebook Business Manager und Sprinklr.
• Umfassende Kenntnisse in der Erstellung von Redaktionsplänen und Marketingkonzeptionen.

Aufgaben

• Entwicklung eines cross-channel Social Media-Strategie für Premium-Marken.
• Beratung des Social Media-Teams in Bezug auf Inhalte und Creatoren.
• Analysetools für die Erfolgsmessung und Optimierung von Kampagnen nutzen.

Kenntnisse

Sprinklr

Social Media

Marketing

Content Creation

Digital Marketing

Data Analysis

Facebook Business Manager

English

German

Jobbeschreibung

For one of our clients we are looking for a freelance Social Media Consultant with good knowledge of Sprinklr

Information about the project:
The aim of the project is the strategic development and content-related use of @o2cando's social media channels through comprehensive advice on editorial planning, creator selection and the conception of new formats and campaigns.

Specifications:

1. Concept development for Instagram and Facebook social media channels @o2cando:

• Advising the Social Media Content & Creator Communications team on editorial planning for Facebook & Instagram
• Advising the Social Media Content & Creator Communications team on the selection of creators/influencers
• Analysis of advertising materials and creation of correction loops with social media agencies
• Reporting of social media measures with the tools Facebook Business Manager and Sprinklr
• Advice on the optimization of the strategic orientation of social media channels on Instagram and Facebook

2. Hardware marketing:

• Advice on the creation of advertising cost subsidy (WKZ) campaigns with Telefónica's hardware partners
• Preparation of briefing materials
• Creation of marketing concepts for hardware promotions
• Advice on the selection of suitable social media creators
• Create reports with Facebook Business Manager and Sprinklr

3. Advice on integrated marketing communication campaigns:

• Advising the Social Media Content & Creator Communications team on the development of social media formats for the quarterly, major o2 advertising campaigns
• Advising the Senior Social Media Manager (m/f/d) in project management with regard to timing, budget and quality control
• Reporting with Facebook Business Manager and Sprinklr
• Development and derivation of optimization potentials on the basis of the collected reports

Please make sure that the answers to the following 3 questions + the must-have skils + the requirements are included in the candidate profile. Thank you very much!

3 questions:
Question 1: How do you go about developing a cross-channel social media strategy for a premium brand (like o2)?
Question 2: What criteria are decisive for you when selecting social media creators for a campaign?
Question 3: How do you use tools like Facebook Business Manager and Sprinklr to measure success and optimize campaigns?

Must-Have Skills:

1. Sprinklr
2. Social Media
3. Marketing
4. Content Creation
5. Digital Marketing
6. Data Analysis
7. Facebook Business Manager
8. English
9. German

Requirements:

• Proven experience in the strategic development of social media channels for premium brands
• Confident use of analytics tools such as Facebook Business Manager and Sprinklr
• Expertise in the creation of editorial plans and the development of marketing concepts
• In-depth knowledge of creator and influencer marketing, including the selection of suitable personalities and the creation of briefs
• Experience with the operation of relevant platforms such as Facebook, Instagram, Youtube, TikTok and threads with suitable content
• Ability to analyze advertising materials and continuously measure the success of social media activities
• Basic project management skills to monitor timings, budgets, and quality

Start: 01.08.2025
Duration: till 30.09.2025, extensions planned till end of 2025
Location: 100% remote possible, but we are always happy to visit one of the three major locations. Hamburg, Düsseldorf or Munich are therefore advantageous
Capacity: ~30h/week