Social Insight Analyst Job Details | 2019

Bertelsmann; Berlin; Vor Ort; EUR 45.000 - 75.000; Vollzeit

Zusammenfassung

Ein innovatives Unternehmen sucht einen Social Insight Analyst, der soziale Medien und digitale Trends in umsetzbare Erkenntnisse umwandelt. In dieser spannenden Rolle sind Sie verantwortlich für die Analyse von Social Media-Daten, die Zusammenarbeit mit verschiedenen Teams und die Erstellung von überzeugenden Berichten. Sie werden Trends und Verhaltensmuster identifizieren, um die Entwicklung von Kampagnen zu unterstützen. Wenn Sie eine Leidenschaft für Datenanalyse und soziale Medien haben und in einem dynamischen Umfeld arbeiten möchten, ist dies Ihre Chance, Teil einer Bewegung zu werden, die die zeitgenössische Kultur prägt.

Qualifikationen

• Mindestens 3 Jahre Erfahrung in Marktforschung und Datenanalyse.
• Erfahrung in der Nutzung von Datenvisualisierungstools wie Power BI oder Tableau.

Aufgaben

• Übersetzen von Social-Media-Konversationen in umsetzbare Erkenntnisse.
• Überwachen und Analysieren von Social-Media-Daten zur Erstellung von Berichten.

Kenntnisse

Analytische Fähigkeiten

Datenvisualisierung

Soziale Medien Marketing

Marktforschung

Technische Fähigkeiten in Python oder R

Fließend in Deutsch und Englisch

Ausbildung

Universitätsabschluss in Marketing

Universitätsabschluss in Datenanalyse

Universitätsabschluss in Betriebswirtschaft

Tools

Netbase Quid

Power BI

Tableau

Meltwater

Jobbeschreibung

Social Insight AnalystYour Tasks

1. Translate social media conversations and digital trends into clear, actionable insights for key stakeholders across the company

2. Monitor, analyze, and interpret social media and listening data using platforms like Netbase Quid or similar tools; turn findings into compelling reports and dashboards

3. Identify emerging trends, audience behaviors, and content patterns to support campaign development and innovation

4. Collaborate closely with marketing, PR, and sales teams to deliver timely and relevant social insights for both ongoing and upcoming initiatives

5. Contribute to pitches and client presentations with clear, data-driven storytelling

6. Continuously evaluate and test new social listening and analytics tools to enhance our insight capabilities

7. Stay on top of developments in the creator economy and influencer marketing landscape to help shape internal strategies

Your Profile

1. University degree in Marketing, Data Analytics, Business Administration, or a related field

2. Minimum of 3 years of professional experience in market research, data analysis, and social media marketing

3. Proven analytical skills with hands-on experience in data visualization and interpretation using tools such as Power BI or Tableau

4. Familiarity with programming languages such as Python or R, or a strong willingness to deepen technical skills in this area

5. Advanced proficiency in social media tracking and listening tools such as Meltwater, Netbase Quid, or comparable platforms

6. Solid understanding of Generative AI tools and their application in analytics and content strategy

7. In-depth knowledge of the creator economy and a strong grasp of current social media trends and platform dynamics

8. Full professional fluency in both German and English, spoken and written

9. High level of adaptability and drive, with the ability to manage multiple projects in a fast-paced, agile work environment

About us

We Are Era is the first pan-European studio and talent agency with offices in Amsterdam, Berlin, Cologne, Copenhagen, Paris, Milan and Stockholm. Our vision? Shaping the zeitgeist in an era of movements - and with success: our productions and campaigns for broadcasters, brands and NGOs have won multiple awards. We create stories with impact and attitude, developed and told by and for people all over Europe. Our projects range from TV productions and fictional series to innovative formats on social video platforms such as YouTube, Instagram, Twitch and TikTok. We develop social influencers and artists into cross-platform personality brands that are now found on social media, on TV, in podcasts, on the big screen or in the music charts. Our international team of 250 speaks all languages - from mainstream to subculture, from the Friday For Future movement to K-pop culture. Together, we offer our partners the fast-lane ticket to every community in Europe. Are you ready to shape the zeitgeist with us? Join the Movement!