Social Content and Performance Manager

Freudenberg; Weinheim (Kernstadt); Vor Ort; EUR 40.000 - 80.000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic digital marketing professional to enhance their social media strategies and performance marketing efforts. In this role, you will support the creation and implementation of innovative advertising campaigns tailored for diverse audiences. Your expertise will be pivotal in building performance media campaigns, analyzing consumer signals, and ensuring that all marketing initiatives meet key performance indicators. Join a forward-thinking team where your contributions will drive impactful results and help shape the future of digital marketing in a fast-paced environment.

Qualifikationen

• 3+ years of experience in marketing, preferably in FMCG or digital agencies.
• Strong background in social marketing and performance marketing.

Aufgaben

• Support development of digital marketing strategies focused on social media.
• Track campaign performance across various platforms to optimize results.

Kenntnisse

Digital Marketing

Performance Marketing

Social Media Management

Campaign Analytics

Content Creation

Ausbildung

University degree in Business Administration

Focus on Marketing or Digital Media Management

Tools

Google Ads

YouTube

Meta Platforms

Jobbeschreibung

Working at Freudenberg: We will wow your world!

Responsibilities:

1. Support in the development and implementation of Paid Digital Consideration and Conversion strategy and campaigns with focus on Social Media channels.
2. Translate our Advertising campaigns into tailormade Social spots that fit the target.
3. Build performance media campaigns in terms of set-up, media management and asset management, and develop and create the respective video and image content that performs best.
4. Identify signals that consumers are sending, and optimize (for example) Google’s Performance Max campaigns in assets and efficiency.
5. Track all media and search platforms (Google, YouTube, Meta) and campaign analytics from our brand and competition for agile improvement of assets and future campaigns ensuring KPIs and ROI are met.
6. Mirror the Social and low funnel activities in our website and shops.

Qualifications:

1. 3 years of relevant professional experience in marketing, digital marketing, performance marketing ideally in a FMCG business or a media/digital agency.
2. University degree in Business Administration with focus on marketing, digital media management, communication or similar.
3. Proven track record in Social marketing management and performance marketing.
4. Category insights (FMCG, Non-food) as an advantage.