Shopper Marketing Manager (d/f/m)

TN Germany; Mannheim; Vor Ort; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic Shopper Marketing Manager to join their team in Mannheim. This role involves translating brand strategies into shopper strategies, managing impactful marketing campaigns, and collaborating closely with sales teams. You'll leverage data-driven insights to enhance promotional activities and ensure excellent execution at the point of sale. With a commitment to improving quality of life through innovative solutions, this company offers a supportive environment that fosters personal and professional growth. If you're passionate about marketing and ready to make a significant impact, this opportunity is perfect for you.

Leistungen

Competitive compensation

Bonuses

Pension schemes

Employee discounts

Health programs

Structured onboarding

Training opportunities

Mobility allowances

Bike parking

Electric vehicle charging

Qualifikationen

• 3-5 years experience in Shopper Marketing or similar roles.
• Fluent in German and English with strong communication skills.

Aufgaben

• Develop shopper strategies and manage campaigns.
• Analyze activities using Nielsen and internal data.

Kenntnisse

Shopper Marketing

Data Analysis

B2B Communication

Campaign Management

Team Collaboration

Ausbildung

University degree in Marketing

Business Administration

Tools

Nielsen

GFK

Jobbeschreibung

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Here is the refined version:

Shopper Marketing Manager (d/f/m), Mannheim

Company: Essity

Location: Mannheim, Germany

Job Category: Other

EU work permit required: Yes

Job Reference:

3204930d26f5

Job Views:

2

Posted:

28.04.2025

Expiry Date:

12.06.2025

Job Description:

Essity is a leading global hygiene and healthcare company committed to improving quality of life through high-quality hygiene and healthcare solutions. We operate in around 150 countries with brands like TENA, Tork, Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda, and Zewa.

We are seeking a Shopper Marketing Manager to support our Business Unit Consumer Goods Region Central in Mannheim. You will be responsible for developing shopper strategies, managing campaigns and activations, and serving as a key interface between Marketing and Sales for brands such as Tempo, Zewa, TENA, or Demak’Up across D-A-CH countries.

Your Role

• Translate brand strategy into shopper strategy and develop activation plans based on insights, including budget and KPI setting.
• Develop promotion and POS guidelines and ensure excellent execution.
• Create national and customer-specific shopper marketing campaigns, including POS concepts and in-store activation.
• Analyze activities using Nielsen, GFK, and internal data to derive future strategies.
• Develop B2B communication materials and organize trade events.
• Participate actively in multifunctional teams and contribute shopper marketing insights to business planning.
• Build collaborative relationships with customers and sales teams, providing added value.

Your Profile

• Minimum 3-5 years of experience in Shopper Marketing or similar roles.
• University degree in Marketing, Business Administration, or related field.
• Fluent in German and English with strong communication skills.
• Proven ability to develop solution-oriented, data-driven marketing initiatives.
• Team-oriented with a collaborative mindset.

Our Benefits

• Competitive compensation, bonuses, pension schemes, and employee discounts.
• Structured onboarding, training, and development opportunities.
• Health and well-being programs, including mindfulness courses and health initiatives.
• Supportive team environment, co-working spaces, and leadership guidelines.
• Mobility allowances, bike parking, and electric vehicle charging stations.

About Us

At Essity, our core values of Care, Collaboration, Courage, and Commitment foster an inclusive culture. We are dedicated to breaking barriers to well-being and oppose discrimination of all kinds. We welcome applications from all qualified candidates, especially those facing structural or intersectional discrimination.

Contact

The Talent Acquisition Team is available for questions about this role.

Join us in making a difference—improving lives every day through innovative and sustainable solutions.