Shopper Activation (Trade Marketing) Manager (m/f/d)

Mondelēz International; Bremen; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading company in the FMCG industry is seeking an Activation Manager to drive activation campaigns and initiatives. This role requires strong leadership skills, a deep understanding of the FMCG market, and offers a hybrid working model with numerous benefits including a flexible work schedule and professional development opportunities.

Leistungen

Flexible working hours

30 days of annual leave

Job ticket or Germany ticket

Sodexo card

Sports allowance

Company pension scheme

Qualifikationen

• 8+ years professional experience in commercial FMCG roles.
• Proficiency in German and English is essential.
• Strong understanding of the FMCG market.

Aufgaben

• Create and lead shopper activation strategies.
• Develop and execute trade marketing plans.
• Lead and develop a team of Activation Managers.

Kenntnisse

Leadership

Stakeholder Management

Communication

Commercial Acumen

Analytical Skills

Creativity

Ausbildung

University Degree in Sales or Marketing

Jobbeschreibung

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride. Also suitable for part-time (80 - 100%)

The Activation Manager is responsible for ensuring activation campaigns and initiatives are executed across the customer base. They create and drive the activation vision and define best-in-class execution at the Point of Buying.

How you will contribute

• Strategy: Create and lead the shopper activation strategy and vision across categories and the customer base.
• Campaign Management: Develop and execute national and customer-specific trade marketing plans at the Point of Buying, ensuring consistency with brand positioning and excellence in execution.
• Team Leadership: Lead and develop a highly engaged team of 9 Activation Managers and Experts.
• Market & Shopper Analysis: Understand key drivers of purchase behavior and conduct market and competitive analysis to identify trends and determine actions.
• Cross-Functional Leadership: Influence Marketing, Sales, Finance, and Supply Chain teams to align shopper activation plans with broader business priorities.
• Agency Management: Maintain strong relationships with external partners and agencies.
• Performance Analytics: Lead post-program analysis and ROI assessments for all trade activities.
• Budget Ownership: Own the Trade A&C Budget.

What you will bring

A desire to drive your future and accelerate your career, along with the following experience and knowledge:

• University Degree in a related field such as sales or marketing.
• 8+ years of professional experience in commercial FMCG roles.
• Strong understanding of the FMCG market.
• Strong leadership and influencing skills.
• Proficiency in German and English.
• Excellent communication and stakeholder management skills.
• Strong commercial acumen, creativity, and analytical strengths.

What we offer

• A varied and exciting job in a successful international company.
• Numerous opportunities for professional and personal development.
• Flexible working hours of 37.5 hours per week for a healthy work-life balance.
• Additional benefits such as a job ticket or Germany ticket, sports allowance, company pension scheme, Sodexo card, etc.
• Hybrid working model.
• 30 days of annual leave.

Relocation Support Available? No, relocation support is not available. However, minimal support may be offered for international voluntary moves through our Volunteer International Transfer Policy.

Business Unit Summary

We value our talented employees and strive to help our associates grow professionally before recruiting externally. If you see a position that fits your skills, we encourage you to apply! Our people make all the difference in our success.

Mondelēz International is an equal opportunity employer. All qualified applicants will receive consideration regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.

Excited to grow your career?

We value our talented employees and aim to support their professional growth before recruiting new talent. If the open position matches your profile, we encourage you to apply!

If you require support to complete your application or during the interview process, please contact the recruiter.

Job Type: Regular, Category Planning & Activation Sales