Shopper Activation Specialist W/M

Salomon; Garching bei München; Vor Ort; EUR 40.000 - 70.000; Vollzeit

Zusammenfassung

Ein innovatives Unternehmen in der Outdoor-Branche sucht einen Shopper Activation Specialist, der die Markenpräsenz und das Kundenerlebnis in Deutschland verbessert. In dieser spannenden Rolle arbeiten Sie eng mit Vertriebsteams zusammen, um Verkaufsstrategien zu entwickeln und durchzuführen. Sie sind verantwortlich für die Planung und Durchführung von Veranstaltungen, die Unterstützung von Marketingkampagnen und die Überwachung von Leistungskennzahlen. Wenn Sie eine Leidenschaft für Sport und Marketing haben und in einem dynamischen Umfeld arbeiten möchten, ist dies die perfekte Gelegenheit für Sie.

Qualifikationen

• 1-3 Jahre Erfahrung im Shopper-/Trade-Marketing in FMCG oder Sportartikeln.
• Fließend in Englisch, Deutsch erforderlich.

Aufgaben

• Entwicklung von Verkaufsstrategien mit Partnern und Einzelhändlern.
• Planung und Durchführung von Veranstaltungen zur Verbraucheraktivierung.

Kenntnisse

Shopper Marketing

Customer Engagement

Brand Visibility

Consumer Behavior Understanding

Budget Planning

Communication Skills

Ausbildung

Bachelor in Business with focus on Marketing

Tools

Microsoft Office

Graphic/Design Programs

Jobbeschreibung

Company Description

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

Job Description

With a strong expertise in marketing and consumer engagement, you contribute to the growth of an innovative brand in the running and outdoor industry. As a Shopper Activation Specialist at Salomon, you enhance brand visibility, create impactful consumer experiences, and drive sell-through with our strategic partners in Germany.

Your main goal:

Enhance consumer experience, brand visibility and sell-through at point of sale together with premium partners, local key opinion leaders and our retail stores with a focus in our epicenters.

Your missions:

1. Customer Engagement: Collaborate with sales and customer teams to develop strong sell-through solutions that are inline with joint customer plans.
2. Drive Sell-Through: Deliver key activations at POS supporting relevant campaigns at relevant wholesale partner and our own stores.
3. Shine Instore: Support of trade marketing plan to highlight/master brand presence instore.
4. Retail Initiatives: Coordinate store openings, promotional actions, and visual merchandising programs.
5. Event / Activation: Plan, execute and report consumer-facing events (programs) with focus in epicenters.
6. Performance Tracking: Monitor KPIs, digital ROI, and provide actionable reports to local and EMEA leadership.
7. Collaboration / Network: Create, activate, and grow influencing communities in our epicenters. Collaborate with local opinion leaders in key cities to address new consumers.

Qualifications

Essential skills & experience:

1. 1-3 years shopper/trade marketing experience in leading branded consumer goods in FMCG or leading Sporting Goods.
2. Experience in working directly with accounts and sports industry experience are a plus.
3. Relevant education in university and/or business school course work, Bachelor degree in Business with focus on marketing preferred.

Essential competencies:

1. Understanding of wholesale and own retail business.
2. Understanding of consumer/shopper behavior.
3. Budget planning and tracking, vendor management.
4. Understanding of brand, marketing & shopper concepts.
5. Understanding and analyzing of trade marketing KPIs.

Foreign languages: Fluent in English, proficiency in German mandatory.

Computer skills: Command of Microsoft Office, graphic/design programs are a plus.

Qualifications:

1. Customer Focus: Advocates for the customer even at short-term cost to own company, in the interest of long-term benefit to both. Is a trusted advisor to the customer and is included in strategic-level discussions to enhance customer’s own offering.
2. Communication: Recognised as an exceptional communicator who can tell stories and messages to a high regard. Operates with high integrity and can adapt voice, style and tone to any audience across multiple channels.
3. Collaboration: Creates new collaboration “networks” to achieve goals. Recognizes sources of conflict and acts to resolve them to get to win-win outcomes.

Additional Information

Permanent contract, Full Time.

Job located in Garching, Germany.

Driving licence - You will be asked to travel around Germany to meet with our key account and premium partners.