SEO Specialist

Yalwa GmbH; Wiesbaden; Hybrid; EUR 42,000 - 63,000; Full time

Benefits offered by this job

Hybrid work model

Health promotion / Deutschlandticket

Lunch / meals

MacBook Pro and equipment

Further training and qualification

Job summary

Yalwa GmbH in Wiesbaden is seeking an experienced SEO Specialist to grow organic visibility across international markets. You will drive off-page and on-page SEO, conduct keyword research, and collaborate with cross-functional teams to optimise metadata, internal linking, and content architecture.

The role requires 2+ years in SEO, proficiency in English, and hands-on experience with GA4 and GSC. A hybrid work model and ongoing training opportunities are offered.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Computer Science or a related field
• At least 2 years of experience in SEO and online marketing
• Proven experience developing and executing off-page SEO strategies and link-building campaigns
• Experience with on-page SEO optimisation and content audits
• Strong experience in SEO copywriting, content optimisation, and writing SEO-focused content
• Proficiency in Google Search Console and Google Analytics 4
• Experience with SEO tools, including Ahrefs (or similar)
• Working proficiency in English

Responsibilities

• Develop and execute off-page SEO strategies to increase domain authority, organic visibility, and search rankings
• Create and optimise SEO-focused content by conducting keyword research, identifying content opportunities, and applying SEO copywriting best practices
• Monitor, analyse, and report on SEO performance using Google Search Console, Google Analytics 4, and SEO tools, providing actionable insights and recommendations
• Identify new opportunities to improve organic traffic through competitor analysis, content gap analysis, and market research
• Work closely with cross-functional teams to support SEO initiatives across multiple websites and projects
• Contribute to on-page SEO improvements, including metadata, internal linking, content optimisation, and information architecture
• Support technical SEO initiatives by identifying issues and collaborating with developers to implement improvements

Skills

SEO Strategy

Link building

Content optimization

Google Analytics 4

Google Search Console

English proficiency

Data analysis

Education

Bachelor's degree in Marketing, Business, Communications, CS

Tools

Ahrefs

Screaming Frog

Looker Studio

Google Tag Manager

Job description

Full-Time • Experienced• Wiesbaden • (m/f/d)

At Yalwa, bringing people together is our mission. We strive to make the digital world a place wherepeople build real-life connections.Working at Yalwa means being part of a friendly, passionate team of people from over twenty-fivedifferent countries. With the support of your colleagues, you’ll have the opportunity to challengeyourself, evolve, share your knowledge, hone your skills and work on ambitious projects.

Are you an experienced SEO professional with a passion for growing organic visibility through high-quality content and authoritative off-page strategies? We're looking for an SEO Specialist to join our team and help strengthen our organic presence across international markets.

Your tasks:

• Develop and execute off-page SEO strategies to increase domain authority, organic visibility, and search rankings

• Create and optimise SEO-focused content by conducting keyword research, identifying content opportunities, and applying SEO copywriting best practices

• Monitor, analyse, and report on SEO performance using Google Search Console, Google Analytics 4, and SEO tools, providing actionable insights and recommendations

• Identify new opportunities to improve organic traffic through competitor analysis, content gap analysis, and market research

• Work closely with cross-functional teams to support SEO initiatives across multiple websites and projects

• Contribute to on-page SEO improvements, including metadata, internal linking, content optimisation, and information architecture

• Support technical SEO initiatives by identifying issues and collaborating with developers to implement improvements

• Bachelor's degree in Marketing, Business, Communications, Computer Science or a related field

• At least 2 years of experience in SEO and online marketing

• Proven experience developing and executing off-page SEO strategies and link-building campaigns

• Experience with on-page SEO optimisation and content audits.

• Strong experience in SEO copywriting, content optimisation, and writing SEO-focused content.

• Proficiency in Google Search Console and Google Analytics 4

• Experience with SEO tools, including Ahrefs (or similar)

• Working proficiency in English

Optional Requirements

• Experience using AI tools and automation to streamline SEO workflows and improve efficiency

• Familiarity with Screaming Frog or similar tools for technical SEO audits

• Ability to build insightful dashboards and reports using Looker Studio

• Familiarity with tracking and tag management using Google Tag Manager

• Knowledge of online PR, digital outreach, and media relationship building

• Basic understanding of HTML and CSS

What do we offer?

• Pleasant working atmosphere in top modern offices

• Hybrid work model

• Great team and fun at work

• A powerful employer with a success story of 20 years

• Further training and qualification opportunities

• Health promotion, EGYM Wellpass, Deutschlandticket, massages, retirement plan, lunch, MacBook Pro and many more

Ready to take your career to the next level?

If you are looking for a company that cultivates talent and provides you with the room to grow and unfold, then Yalwa is just for you! Here you will work autonomously through demanding projects, consistently applying and strengthening your skills. Have we piqued your interest?