SEO Specialist

AmorServ; Deutschland; Remote; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

A digital marketing agency in Germany seeks an experienced SEO Specialist responsible for developing SEO and digital advertising strategies. The ideal candidate will optimize online content, conduct keyword research, and manage digital ad campaigns across platforms like Google and Facebook. This role provides a creative environment and opportunities for skill development, alongside benefits like health insurance and flexible work options.

Leistungen

Collaborative work environment

Opportunities for growth

Flexible work options

Data allowance

Power allowance

Comprehensive Health Insurance

Qualifikationen

• 3-5 years of experience in SEO and digital advertising.
• Proficiency with SEO and ad platforms necessary.
• Strong analytical and problem-solving skills required.

Aufgaben

• Develop and execute SEO strategies and digital advertising campaigns.
• Conduct keyword research and on-page optimization.
• Manage and optimize paid ad campaigns across multiple platforms.

Kenntnisse

SEO strategy development

Digital advertising campaign management

Analytical skills

Written communication

HTML knowledge

Tools

SEMrush

Google Ads

Facebook Business Manager

Google Analytics

Jobbeschreibung

Job Summary

The SEO Specialist will be responsible for developing and executing SEO and digital advertising strategies that drive qualified traffic, improve search engine rankings, and generate conversions. This role requires a deep understanding of both organic and paid search strategies, content optimization, technical SEO, and performance analytics.

Key Responsibilities

• Keyword Research & Analysis
• Conduct comprehensive keyword research aligned with business goals.
• Analyze competitor keywords and industry trends to maintain a competitive edge.
• On-Page Optimization
• Optimize website content, meta tags, headers, and internal linking structures.
• Collaborate with content teams to ensure alignment with SEO strategies and best practices.
• Technical SEO
• Perform regular SEO audits and resolve technical issues affecting search visibility.
• Work with developers to implement technical enhancements and improve site performance.
• Link Building
• Create and execute white-hat link-building strategies to acquire high-quality backlinks.
• Identify outreach opportunities including partnerships, collaborations, and guest posts.
• Content Marketing Support
• Collaborate with writers and designers to create SEO-friendly content.
• Optimize multimedia content (images, videos, etc.) for better search engine visibility.
• Analytics and Reporting
• Use Google Analytics, Google Search Console, and other SEO tools to monitor and analyze website performance.
• Generate insightful reports with actionable recommendations and track KPIs over time.
• Industry Trends and Algorithm Updates
• Stay updated on evolving SEO trends, Google algorithm updates, and best practices.
• Recommend strategic adjustments to remain compliant and competitive.
• Local SEO (If Applicable)
• Optimize Google My Business listings and enhance local search presence through targeted strategies.
• Digital Advertising Responsibilities:
• Campaign Planning & Strategy
• Design and implement digital advertising campaigns across Google, Facebook, LinkedIn, and other platforms.
• Conduct research on audiences, competitors, and industry trends to guide targeting and messaging.
• Ad Creation & Copywriting
• Develop compelling ad copy and visuals that resonate with target audiences.
• Partner with designers to produce high-converting creatives.
• Platform Management
• Manage end-to-end setup, execution, and optimization of paid ad campaigns.
• Monitor campaign performance daily and make data-driven adjustments.
• Budget Management
• Strategically allocate and manage advertising budgets.
• Monitor spending and ensure cost-efficiency and ROI.
• Performance Analysis & A/B Testing
• Track and report on KPIs such as CTR, conversion rates, and ROAS.
• Run A/B tests to optimize targeting, messaging, and creatives for continual improvement.
  
  

Qualifications

• 3-5 years proven experience in SEO strategy and digital advertising campaign management.
• Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog) and ad platforms (e.g., Google Ads, Facebook Business Manager).
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication.
• Familiarity with HTML, CSS, and CMS platforms is a plus.
• Google Ads or HubSpot certifications (preferred but not required).
  
  

What We Offer

• A collaborative and creative work environment.
• Opportunities for growth and skill development.
• Flexible work options.
• Data allowance
• Power allowance
• Comprehensive Health Insurance