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SEO Manager (all genders)
Paessler GmbH, a leading provider of network monitoring solutions with our flagship product, PRTG, is seeking a skilled SEO Manager to join our dynamic team. In this role, you will be responsible for driving our organic visibility and search performance, directly contributing to our growth in the tech space. You will report directly to the Head of Inbound Marketing and collaborate closely with cross-functional teams to develop and execute innovative SEO strategies. If you are data-driven, results-oriented, and passionate about SEO and technology, we want to meet you!
YOUR TASKS
- Plan, develop, and implement SEO strategies
- Manage third-party agencies and oversee content production
- Identify problems and prioritize solutions for:
- www.paessler.com
- kb.paessler.com
- blog.paessler.com
- Create and execute strategies to improve website traffic, including the development and implementation of SEO strategies to improve website rankings in search engine results pages (SERPs)
- Conduct keyword research to find additional search opportunities, including evaluating competitors' websites to identify content gaps and optimization opportunities
- Track and report on pertinent SEO metrics such as rankings, sessions, and demos, and proactively make recommendations for improvement
- Collaborate with a variety of teams, including designers, developers, content creators, etc.
- Communicate with stakeholders on strategy, timelines, and results
- Follow SEO trends and stay up-to-date with new tools and practices
- Write, edit, update, and remove content whenever necessary
YOUR PROFILE
- Prior 3-5 years of work experience as an SEO Analyst or SEO Manager, preferably within enterprise software/SaaS
- Expertise in Google Analytics, Google Search Console, Ahrefs, and Semrush
- Passion for SEO and internet marketing, including staying up-to-date with SEO trends, new tools, and practices
- Understanding of ranking factors and search engine optimization best practices
- Strong analytical skills and proficiency with Excel/Google Sheets
- Experience auditing and creating content across digital channels
- Experience owning and managing multiple websites
- Outstanding flexibility, adaptability, and sense of accountability
- BA/BS in Marketing, Business, Economics, or other relevant degree, or equivalent SEO experience
Nice to Haves:
- Experience with A/B testing and conversion rate optimization
- Experience with Content Management Systems (NEOS & HubSpot), CRMs (Salesforce), and Marketing Automation Platforms (HubSpot)
FACTS FOR YOU:
- Flexible working hours and a family-friendly environment
- We love working in our beautiful office in Nuremberg, Germany, but we are just as happy to work completely from home or something in between. It's your choice.
- Wide range of further training and personal development opportunities
- Time to deal with innovative topics and technologies
- A structured onboarding phase with support from experienced colleagues
- Paessler is a fast-growing midsized company that has been in the market for 20 years
- The company is focused on long-term goals and currently employs 350 people