SEO Manager

Lyca Mobile Group; Düsseldorf; Vor Ort; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

A leading company in the telecom sector is seeking an SEO / SEM expert to enhance their search engine marketing efforts. The role involves managing SEO activities, optimizing campaign performance across platforms, and ensuring best practices in website analytics and SEO strategies, aligning with business goals for increased visibility. Join a dynamic team in the Greater Düsseldorf Area to leverage your skills and drive significant results.

Qualifikationen

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing and online customer acquisition.
• In-depth experience with website analytics tools.

Aufgaben

• Manage all SEO activities and SEM campaigns to maximize ROI.
• Execute tests and analyze data to improve paid search campaigns.
• Develop and implement link building strategy.

Kenntnisse

SEO

SEM

PPC Campaign Management

Performance Marketing

Website Analytics

Keyword Research

Tools

Google Analytics

Click Equations

Marin

Kenshoo

Jobbeschreibung

We are looking for an SEO / SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A / B and multivariate experiments
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM

Seo Manager • Greater Dusseldorf Area, Germany